Today having a digital presence is an essential factor for every business. SEO is a process through which a vast number of people get to know about the existence of your business through search engine ranking. To achieve a good search engine ranking, agencies need to come with high-level SEO strategies.
With SEO action plans, one can achieve better search ranking by following a brief guideline that we are going to provide in this article. Following the guidance, you can improve the ranking of your website on Google, Bing, Yahoo, etc.
SEO action plans may not seem very simple, but if you find it challenging, then you can always take time to learn or go to a professional or let SEO agencies handle it.
Effective SEO Action plan
- Research and Analysis
- Adjustment analysis
A. Research and analysis
In this phase, you need to perform research and analysis following a set of steps which are
1. Development of Strategy:
developing a proper strategy is the first action for the SEO action plan. A well-planned strategy is vital to get a good ranking.
2. Target keyword research:
Next necessary action is to search the essential phrases and keywords through which customers search the specific product or services similar to yours.
3. Related Keyword research:
Related keyword, also known as LSI (Latent Semantic Indexing), a search engine uses them to determine the quality of your content and understand it.
4. Design performance baseline in every significant search engine in terms of search:
To perform this action, you will require an analytic account on google.
Analyzing link popularity will allow you to decide on how many pages of your website will be in the index of search engines. Analyzing page saturation helps to determine the number of links of other sites that are there on your website.
6. Analyze the quality of optimization:
Search engines like google or yahoo easily index faster and smooth navigating pages.
7. Keep checking traffic statistics:
To understand what visitors are finding and how long they are staying on your site, it is crucial to understand analytic data. Without analytic data and research, you may lose track of your target group.
After all the necessary research work, it is time for application.
1. Analyze page for relevance and traffic:
Identify which page of your website is getting the most traffic and appearing in google search analytic data. It is essential to integrate target keywords to your site for the audience to find relevancy.
2. Optimize page content:
Using keywords helps to provide relevancy to your page. But overdoing keywords may act inversely. Google penalizes content if they find the content is stuffed with the same words or phrases again and again. The secret is to make your copy simple and easy to understand, like the way we speak.
Review the structure of your Internal linking to find the specific term related to the content of another page in your site. You can then use the particular term as a gateway for visitors or users to reach the other pages of your website. In this way, the search engine can crawl into the pages of your site.
The efficient ways to get external link is by posting content on the topic which other bloggers links to in their pages.
For example, writing about the camera phone is a trend for bloggers who write about the camera. Now many bloggers would like to link a list of top ten phones with best cameras.
So if you write a review blog of the top ten phones with the best camera, then there is a chance of you getting an external link.
Regardless of the example, here, list posts are a great source of getting internal links.
Formatting page and applying header tags are part of on-page SEO. Use gaps between you’re paragraphs and make sure your content consists of easy readability.
Use header tags of Heading 1 and Heading 2 (H1 and H2) and use attractive words or phrases for tagging the heading and subheading for the keyword to get better SEO.
5. Formatting page titles and taglines:
Formatting page titles and taglines are another part of on-page SEO. Creating a title of an optimized page that strategically integrates the keyword that is attractive to visitors is beneficial for SEO.
Effective format of meta titles, description tags, and keywords helps the crucial term to show up in the (SERP) search engine result page.
6. Submit pages by yourself to the search engines:
It may take a while for search engines to crawl up to your website and index it. If the search engines did not index your site, then do not wait. Manually submit the website to Google or Bing. Another way to get your site indexed by a search engine is: by adding a search engine-friendly linking structure to your content. Once search engine crawlers reach your website, then automatically, your new content will get indexed by the search engines.
- Guest posting
- Join Forums and reply to questions
- Post comments on blogs
- Post Youtube Videos
C. Adjustment and Analysis
When the application process of the SEO action plan is satisfactory by the results, then you can look for adjustments and analyze the content for improvement.
1. Monitoring the search engine:
After the second phase, when the application process is over, you need to follow the data collection of the search engine. Whenever you get a chance, make a change for improvement.
For instance, When your keyword starts to get the exposure, you can then shift your focus on leading these terms to rank better. You can post more content using these keywords or create external and internal links with the same keyword or LSI keyword to work as an anchor text.
2. Optimization Report:
When the search engine indexes your optimized pages, then you will require a post-optimization report. You can learn to use analytical tools to prepare a post-optimized report to monitor your progress for further improvement.
So here are three phases ( Research and analysis, application, and adjustment and analysis) that consist of several steps. These steps are sufficient for making a solid SEO action plan. Since digital marketing became a key marketing strategy, it is an advantage for any professional who is interested in this stream to know about SEO. And learning about SEO action plan makes the journey more comfortable.
I hope these guidelines come useful for you, and if you have a site on which you are going to use this guideline, and we wish you the best of luck.