In previous years, we have seen mobile app development technologies that proved to be formidable forces to boot. These are artificial intelligence, machine learning, augmented and virtual realities, and voice search. Of course, these technologies will still be utilized. Still, 2023 will welcome new technologies to which mobile app development companies in the Philippines and elsewhere must grow accustomed. A case in point is the following technologies.
Key mobile app development technologies of 2023
A telecommunication technology, 5G refers to the fifth-generation technology standard. Telecommunication companies began deploying it in 2019, although most smartphones still run on 4G today.
With 5G, users can expect lower latency and faster data transfer and overall speed. In 2023, it is expected to be the mobile technology standard with up to 660 million 5G-enabled smartphones. It means mobile applications that are yet to be developed must run in 5G seamlessly while also:
- Adding more features without compromising the app’s performance
- Increasing speed and security, particularly in streaming and payment processing
- Making augmented and virtual realities easier and faster
Mobile commerce, or simply mCommerce, caters to the shopping needs of consumers via a mobile application instead of a web page or online shops. Apps have a go-to appeal that allows the growing numbers of mobile users to shop 24/7 regardless of their location for as long as there is a connection or data.
Although the figures have yet to be reconciled, in 2021 alone, about 79% of mobile users used their mobile devices to purchase an item. In 2022, 73% of e-commerce operations will also finish transitioning to m-commerce. Its substantial growth in 2022 is thus expected to carry on in 2023, more so because mobile apps are proven at
- Growing revenue
- Increasing customer engagement rates
- improving overall conversion rates
As such, online retailers who want to remain competitive in the virtual marketplace must invest in their own mobile apps. The pandemic has compelled individuals to explore new shopping methods, and mobile apps will stay an essential channel for completing transactions.
Online consumers expect a more smooth-sailing and convenient shopping experience. Nonetheless, there is yet another experience to account for: shopping in-store and using a mobile device to compare prices with the same brand’s products or its competitors. With this said, mobile app developers must understand how the users interact with their mobile devices to create an experience relevant to the purpose.
3) Smart beacon
Beacons are wireless Bluetooth devices that transmit signals to another Bluetooth device. These beacons connect to the app installed on a user’s smartphone, so they can greatly help.
Smart beacons gather customer data and traverse them to make relevant recommendations. For example, when a connection is established, the users may receive notifications on specific recommendations while inside the store. These in-app ads and recommendations encourage users to check out the items and purchase, especially when the ad offers instantly redeemable coupons, vouchers, or rewards. With this, the customer may buy more than he or she initially intended. These are planned behaviors anchored on persuasion and captured by having a mobile app.
Smart beacons, therefore, can help retailers understand the purchasing behaviors and shopping patterns of the users and personalize the shopping experience for the users. Data and the insights they offer are essential for retailers to better understand their target customers.
Geofencing is another location-based marketing that businesses can use. Such technology allows online retailers to target users who enter and leave a particular geographic area at the right time while still inside that confined place or the point of convergence.
Geofencing technology leads to maximized real-time engagement and conversions. It also builds loyalty through these leverage points:
- Increasing traffic to the physical store through sending push notifications while the customers are near or inside the store
- Recommending products that the customers are more likely to buy, again through push notifications
- Improving customer service based on data collected or generated through the mobile app
5) Predictive analytics
Another critical mobile app technology that will still be relevant in 2023 is predictive analytics. Predictive analytics is a machine learning technique that identifies the likelihood of future interactions or outcomes based on historical data. For example, if you are using Netflix and see the ‘because you watch’ section or Tiktok and browse the ‘for you page,’ this is how predictive analytics work.
Predictive analytics is critical for improving customer experience. Therefore, mobile apps that utilize this technology in predicting user behaviors are expected to be more effective in personalizing the buyer’s journey.
In sum, there is value in knowing that more and more consumers are investing their time and money in smartphones. So we can expect mobile utilization to increase in 2023 and beyond. All these technologies prove how dynamic, thriving, and massive the global mobile industry is. It will continue to grow from there, and the role of mobile app development services providers will be pivotal in making companies more future-focused.