In order to stand out from the crowd of digital marketers, it has become almost necessary to gain technical skills that can help you not only secure a high-paying job but can also help you start a new career.
Below we have listed out 5 technical skills that you can master today as a digital marketer.
1. Gamification for Engagement
With the influx of online businesses and an increase in companies using digital marketing, it has become more important than ever to use gamification as part of marketing campaigns to keep users engaged.
Gamification is the process of using gaming elements like rewards, points, achievement badges etc. in order to motivate and engage consumers.
Food chains like Starbucks use rewards to include gamification as part of their overall brand experience.
Coming up with a strategy for a gamified journey, and a way to implement them can make you a next level marketer.
Search Engine Optimization, also known as SEO is one of the most important technical skills to master as a digital marketer.
SEO has three different components:
- On-page SEO
- Off-page SEO
- Technical SEO
On-page SEO refers to optimization on-page. This includes content, tags, readability as well as using multimedia such as images, videos, etc.
Off-page SEO refers to an authority other than your content. This could be brand mentions, link building, etc.
Technical SEO includes optimization for the search engine. This includes having the correct redirects, schema, and more.
Learning the different aspects of SEO, from content strategy to link building, can really help you get a high-paying job or you can even start a freelancing career as an SEO consultant.
3. Facebook ads
Facebook ads are another great skill to have.
Almost all businesses and companies need to advertise their business online, and Facebook ads have proven to be the most cost-effective advertising platform.
It is very easy to learn about the basics of Facebook ads but you truly learn the platform by testing and optimizing ads for an ad account.
The best way to learn Facebook ads is to take a course on ads and then work for free for a local brand, or take on a low-paying client.
Once you have mastered the art of running high-converting Facebook ads, you can easily land a high-paying digital marketing job.
4. Google Analytics
Data has become more important than ever, to drive decisions when it comes to marketing.
Google Analytics is a must-have platform for all website owners, which presents you with a great opportunity to learn a tool that can actually improve results.
Google Analytics basics are easy to learn, the platform becomes a little more complicated when you start getting into advanced reports.
Google Analytics is also a great starting point for a career in marketing analytics.
5. Conversion Rate Optimization
Conversion Rate Optimization, also known as CRO, is the process of getting more visitors to take the desired action on a webpage (conversion).
CRO is important because it helps lower customer acquisition costs, which means that out of the number of visitors to the webpage, more of them convert to leads. So the business is able to spend the same amount of money, but get more customers.
CRO is the best way to grow a company, because it means you are optimizing and improving your revenue using the resources you already have, without spending more.
CRO is a great skill to learn as a digital marketer.