Your website is one of the top crucial pieces for marketing strategy in order to communicate with your customers and clients. It’s the face of your brand and is how newcomers can learn about your products, services, and most importantly, what your company stands for.
But there comes a time in every website lifecycle when a redesign becomes inevitable. Changes are happening every day within the digital realm, and every two years (if not sooner), businesses should be redesigning their websites. If we don’t want to lose out on sales, we all have to continue to adapt to the latest digital trends.
If you’ve found sales coming to a halt, it could mean that it’s time to do an overhaul of your website. Let’s take a look at some of the top indicators for a website redesign.
Your Website Is Not Seeing Conversions
The first indicator for the necessity of a website redesign is that you aren’t seeing conversions. This seemsstraightforwardd enough, but you might be surprised how many websites are hosted in the cloud and never see a return. If you aren’t seeing sales, something obviously needs to change.
This could be anything from needing to declutter your site to speed it up all the way to adding reviews to showcase authority and trust in your industry. Do an overall analysis of your site. See if there are any elements that personally stick out to you in comparison to your competitors that may be driving potential sales away from your website.
Your Website Doesn’t Match Your Rebrand
With every company rebrand comes a website redesign. Why? Because your website is a part of your brand. It’s the face, the digital storefront, and the billboard for your products and services.
If youre other marketing assets andcollaterall are being rebranded but your website isn’t matching, there won’t be any consistency. Consistency equates to trust, and trust equates to returning customers, leading to more sales.
Your Website is Too Slow
If you’ve taken a look at your Google Analytics report and found there is a high bounce rate, it could very well be that your website is loading too slow. We live in a worldofn instant gratification. With the world providing us access to anything we want right from our pocket, a slow website will deter people from making a purchase or ever wanting to return.
One way to see how your website ranks in terms of speed is through Google’s PageSpeed Insights. All you have to do is plug in a specific URL and Google will analyze and score that page from 0 to 100. It will also provide valuable insights as to what is causing your site to load slowly in the first place .
Your Website Isn’t Mobile-Friendly
Speaking of instant gratification, did you know that 79% of purchases made online come through a mobile device? According to Business Insider, mobile commerce will increase to $418.9 billionannuallyy by 2024.
If more people are shopping online, but they don’t have access to people able to properly convert into a sale because your website isn’t mobile-friendly, it might be time for a redesign.
Your Website Isn’t Aesthetically Pleasing
Remember how we talked about trust leading to sales? An ugly website that isn’t aesthetically pleasing isn’t just a matter of conversions; it’s a matter of trust. Businesses with websites that look like they were thrown together or don’t have a clear and definitive brand lack a sense of trust. Websites should flow and reel your customers in, not send them running to your competitors.
Your Website Is on the Second Page in Search Engines
Most people who are searching for something online are looking for a solution to their problems. What you might not know is that only 25% of people, on average, ever go to the second page of results on Google.
If your business isn’t on the first page of results, you can outsource your marketing to create a new website. They will optimize your site with relevant keywords and get you in front of people who are actively searching for your product or service.
If you’re starting to see that your business is due for a new website or a redesign, don’t make the switch just yet. There are a series of tasks you’ll want to do before taking the plunge. Talk to your design and marketing team to do a proper analysis and determine the right steps before your big launch.
If you’re a small business, consider outsourcing your graphic design needs at Design Pickle instead of trying to do it all yourself.