With the development of Internet technology, the ways to grow your business have become more diverse. You can run your ads across multiple channels, increasing your chances of success. Yes, a business needs to influence the audience in a complex way in order to sell a product or service.
Imagine that you are the founder of a car hire company and want to promote your services. How to do it? Launch a car hire website and optimize it for search engines. Also, you can create a travel blog, and tell about it, for example, how to hire a cheap car and why 7 seater hire is the perfect solution for a family trip. Finally, don’t forget about social media promotion and trigger mailing. These methods will attract the client’s attention and lead him to a deal.
Thanks to the development of e-commerce, you can use different internet marketing tools today. We have identified the eight most promising areas and are ready to tell you about each in more detail.
Contextual advertising is a type of ad that appears on the first lines in search engine results and on partner websites. It has such a name for a reason – the user sees ads in the context of his interests, that is, based on what Google searches for and what topical resources it visits. At the same time, the business pays for the number of clicks on the ad.
A contextologist is responsible for setting up contextual advertising. The specialist analyzes and collects relevant keywords, and sets up advertising display criteria: audience interests, geolocation, gender, age, etc. Also, he uses Google. Analytics to track reach and conversion.
Social networks are the habitat of modern man. Therefore, the business benefits from broadcasting ads in the Instagram feed and between TikTok videos. This type of social media promotion is called targeted advertising, and the targetologist sets it up. Let’s stop in more detail.
Targeting is not advertising, but detailed settings for displaying ads, creative tests, performance analytics, and campaign optimization. All this is subject to the rules and restrictions that apply on different platforms. A targeting specialist analyzes the business and selects the most suitable audience for the advertised goods or services. Then, he prepares creatives from the customer’s photo and video materials. He understands the algorithms of social networks and knows how to collect campaign analytics and create reports for the client.
Search Engine Optimization (SEO)
Every day, millions of users search for information through search engines. Website owners want more visitors to go to their resources. Traffic from search engines is organic, so you don’t have to pay for it, like for contextual advertising.
In order for the site to grow in traffic, it must occupy the first lines in Google search results for relevant queries. For this, the pages of the site need to be properly optimized, that is, brought into line with the requirements of search engines. An SEO specialist is responsible for this area of Internet promotion.
An SEO specialist understands the work of search robots and understands how a site should look in order to appear on the first lines of Google search results. His tasks include the development of the internal structure of the site and the collection of the semantic core.
Social Media Marketing (SMM)
Not only bloggers and online stores appear on social networks, but also local businesses – from cafes and bars to eyebrow and manicure masters. However, it’s not enough just to register a profile, upload a product photo, and indicate prices for effective promotion.
An SMM specialist comes to the aid of brands. Through thoughtful content and social media advertising tools, he conveys the company’s values to the audience and attracts customers. The main task of an SMM specialist is to increase sales and business recognition in social networks.
So, he forms the image of the company and the tone of communication with customers, draws up a plan for publications, and holds games, marathons, draws, and other activities in the account. Also, he creates text, photo, and video content, negotiates advertising with bloggers, launches targeting, and interacts with subscribers.
Not only does advertising solve business problems. Also, useful content helps the company to attract a new audience and build trust with it, solve customer problems and increase brand loyalty. For these purposes, the business creates materials of various formats – from reviews, instructions, and interviews to podcasts, video tutorials, and books.
A content marketer collects information about a product or service and customer problems and forms a content strategy based on this data. This type of content then appears on company websites, blogs, social networks, and other media platforms.
Email marketing is another area of online promotion that helps companies stay in touch with the audience. It includes welcome letters that come after registering on the website, selling letters – about discounts and promotions, content letters – with news and useful services collections, and other types of mailings. Businesses need them to increase brand confidence, retain new and return old customers.
The most convenient way to collect and store customer information is to use a CRM system. Thanks to this data, the business can adapt to the needs and demands of the consumer and better meet his needs.
A CRM system is software that allows you to capture calls coming through different channels of communication with a brand and track the “customer journey” after the first contact. CRM helps to improve communication with the audience through automated SMS, push and email mailings and streamline the work of the sales department, marketers, and analysts.
Not every marketer knows how to sell to another business. Although the methods and tools in b2b are similar to b2c marketing, they have different strategies for promoting goods and services. So, businesses need to build longer-term communication with companies and focus on expertise, not creativity in advertising products.
A B2B marketer attracts and segments an audience through various advertising channels, personalizes a commercial offer for a client, and builds communication with representatives of the client company. He develops comprehensive digital promotion strategies, analyzes the measures taken, and automates business processes.
So, we have looked at eight promising internet marketing strategies. Study them and choose those that will soon make your business a success!