Local SEO is a well-planned strategy for small businesses. In other terms, it is optimizing the business’s web presence to increase local visibility in search engines. Approximately 60% of users search for local information online, so if you’re not making an effort to optimize your local search, you are missing out on potential customers in your area. The local search engine optimization guide from Bold SEO Adelaide will help you learn the basics of local SEO.
What Is Local SEO?
Local SEO is a process of optimizing, managing, and improving your site so that it appears more prominently in local searches. Using local search engine optimization, you can target the people who live, work or travel in that neighbourhood. Furthermore, you can use it to target local customers who are searching for your services. The local search engine optimization guide from top SEO company will help you learn the basics of local SEO.
Local SEO Tips:
Optimize Your Website For Google My Business
When a customer searches on Google around them for a nearby business or service, they’ll find local search results across Maps and Search. Updating your business information on Google My Business will increase the visibility of your business. You should do the following:
- Create and verify your Google My Business page
- Keep business operating hours accurate
- Add photos of your business
- Manage and respond to your customer’s reviews
List Your Business In Other Directories
Once you’ve optimized your website for Google My Business, you also need to add your business to other online directories. Below is a list of directories you might consider targeting:
- Best of the Web
- Angie’s List
- About Us
Make sure to check your local directories as well. Adding your business to these networks will serve as another local SEO signal to Google.
The benefit of listing your business on these local directories is you get a backlink out of it, which will enhance general performance in search results. Also, your business will be more visible if someone is using those directories from your area.
Ensure You Are Using The Right Keywords
The description of your services and products on your website should reflect what people in your area are looking for. It is also possible to use a keyword research tool to avoid any potential errors in keyword research. Using these tools, you can find the best keywords for your locality and business. Local keywords are self-explanatory, and for more effective conversion, you should consider long-tail local keywords.
Optimize Your Site
After checking out the local keywords, you can now optimize your site with these keywords. Optimizing your site is a whole subject on its own, but we’ll explain some important points here.
To rank your main page or any other service page in the local search results, you should adjust the local keyword in headings, body content, footers, and meta descriptions. Incorporate your main local keyword in your website’s URL if possible.
Page Load Times And Mobile Friendliness
The page load time is always important for SEO and your potential customer’s experience. Google always promotes websites with a fast page load speed. To increase the load speed of your website, keep the size of videos and images minimal and also consider working with an experienced web developer.
In a report, it was estimated that about 75% of people search for local businesses on mobile phones. Additionally, people use their smartphones to find directions. Therefore, your website must be mobile-friendly.
Backlinks mean getting a link from other websites to yours. You need these in order for your website to appear higher in search results. Google ranks sites with a large number of backlinks higher since backlinks are treated as votes for your website.
Create High-Quality Content
Content is king. Search engine results are more likely to be improved for websites that focus on informative articles. This is due to the fact that the content is keyword-rich, which helps it rank higher. By having quality content about your business niche on your blog, you can attract customers in your geographic area. This will improve the chances of customers in your area learning about your products and services from your blog posts.
By following the tips above, you should be able to optimize your website for local search. In the end, landing on the first page is the main goal of each website/business owner. Having a mobile website that incorporates both on-site and off-site SEO will help your business grow.
The right SEO strategy is vital to your business’ success. If you do not have the right strategy, contact an SEO agency in your area.