Video marketing is a concept which has been in highlight for the past few years and by the looks of it, it will be so for a long time and as you can see there a lot of marketing strategies but video marketing takes the cake and for good reason, the way videos appeal to the audience is unique and no other form of content seems to have that kind of effect on viewers.
Here are some video marketing statistics to help you understand the importance of video marketing.
- Around 85 percent of the brands make use of video marketing to promote their products and services.
- 92 percent of marketers state that video marketing is a vital part of their marketing strategy
- More than 90 percent of the people who utilize video marketing, state that they will continue to do so in the future.
- Around 95 percent of the video marketers have stated that videos have helped their customers understand how a particular product works.
- 81 percent of marketers have also stated that having videos on their website has increased the amount of time visitors spend on their site.
- 80 percent of the video marketers around the world have mentioned that videos have helped them increase sales
- Around 90 percent of the consumers out there have mentioned that videos have helped them make buying decisions.
These are some great numbers to back the credibility of video marketing.
It doesn’t matter if you are an individual content creator or a brand, videos can help you greatly if you know what you’re doing.
As for content creators, videos can help them grow their audience base greatly, this can be seen on YouTube, which also happens to be the world’s largest video sharing platform and the second largest search engine.
YouTube gives you the opportunity to connect with your audience and also let you share your video content with them, what’s more? You also have the option of using YouTube Analytics to help you understand your audience better and you can also live stream your videos (make sure you do a proper video and mic test to make sure the live video stream is smooth).
So if you’re a content creator, make sure you get on board with creating good video content, but there is a lot of work you have to do if you want to make compelling video content to draw in more audience.
There are several forms of videos that you can go ahead and create, here are some great examples.
- Tutorial videos
- “How To…” Videos
- Product unboxing videos
- Product demonstration videos
- Interview videos
- Live streams
- Online gaming videos
- Entertainment videos
- Product review videos
- Movie review videos and many more
Apart from the several different kinds of videos that you can make, there are other factors that you should pay attention to as well.
Research being the most important one of them all. Yes, research is an important part of video creation, in fact, the research part starts even before you start making videos.
Once you find your niche and you decide on what kind of videos you want to make, you need to start researching. In order to do that, you should go to YouTube and search for videos that are similar in nature to the kind you want to make.
When you do get the results, look for the videos with the most likes and the most engagement.
Try and understand what makes those videos unique, use that knowledge and apply it to the videos you are making, this will help you understand what the audience likes and dislikes.
Apart from understanding what makes those videos popular, look out for content gaps, this means you should keep an eye out for anything the other videos may lack and make sure you incorporate those elements in your videos, this called “filling in the content gaps”, this will help you stand out from the rest right from the start.
Tips For Shooting Videos
This is the second most important aspect of video content creation after research.
Most of you out there also think that you can shoot great videos only with pro gear, but that is a lie. There are several content creators out there who make amazing videos only with the help of their smartphones.
Yes, smartphones surprisingly come equipped with great quality camera that can help you shoot compelling videos, of course there are certain things you should keep in mind when you’re shooting a video with your smartphone, like, you should always shoot the video in landscape mode and not in portrait mode, do not use the digital zoom but instead walk closer towards to subject of the video.
The video may look shaky when you hold the smartphone and move, to eliminate the shaky aspect of the video, you should buy a gimbal, it is an innovative piece of equipment that will let you help you hold your smartphone and shoot great videos while eliminating the shakiness and make the video look more stable. You can buy a gimbal online at affordable prices.
Make sure you use good lighting while shooting your videos, you can use natural lighting when you’re filming outdoors and if you are doing an indoor shoot you should use a lighting kit that you can buy online or make one yourself.
For the best audio quality, don’t think twice about investing in an external recording microphone, just invest in one, it is absolutely worth it.
With these tips you should catch on to the concept of “video selling” in no time, if all goes well you can monetize your video content, isn’t that awesome?
So make sure you create videos that adds value and entertains your audience