With us now being deep into the digital age, we are seeing more and more businesses move to online due to the benefits that it poses for both businesses’ owners and consumers in terms of convenience and cost. One of the best ways in which businesses can succeed online can be by socials medias, as these are some of the most visited websites on the internet, but which social media is best for your business?
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The most visited and certainly most popular social media on the internet is the powerhouse that started the space in the first place, Facebook. Facebook has over 3 billion active users, nearly half of the world using the platform, so if you can market your goods and/or services well on Facebook, then the scope to being successful on there is endless. Not only that, but they have a pay per click advertising section in which you can promote your products to your specific target market and has proved to be successful for many businesses.
If you are wanting to showcase your businesses goods and/or services through the use of pictures, then Instagram might be the perfect social media for your business. Instagram is the best image sharing social media on the internet and is the perfect way to showcase what you do as a business. Instagram is also owned by Facebook and so sharing your content on both Instagram and Facebook at the same time is so easy and using both together is a great way to build your brand and get your content to the right target audience.
If as a business you solely work with other businesses, B2B, then Facebook and Instagram might not be the best socials for you to use, but that’s where LinkedIn can come in handy. LinkedIn is the perfect space for businesses to promote their goods in the eyes of other businesses and as there are always opportunities for businesses out there on LinkedIn. LinkedIn is still a growing platform and has less numbers that the other socials on this list, but with them all being businesses focused, it can still be used effectively.