After examining the different ways to spread the word about your company, you are finally ready to leverage what standees offer. There is nothing wrong with taking this route if the numerous benefits your company will enjoy from standee cut-out marketing are anything to go by in the first place. And this is easy to see since standees stand out and grab attention in almost no time.
Better, standees are often higher impact but lower cost than traditional easel display options. As long as you perfectly design your standee banner, rest in knowing it will help you reach your marketing objectives without exceeding your budget. But for your standee to attract the eyes of passersby, it pays off to give its design the attention it deserves.
You don’t want to cry foul after using standees as a marketing tool. The good news is we are here to help prevent this from happening to your business. Here are common standee banner design mistakes to avoid at all costs.
Choosing Colors Hastily
As cliché as it sounds, you’d be surprised at the sheer number of business owners who rush to choose the standee colors. Even though it is the ideal way to save time on your standee cut-out marketing campaign, you risk using the wrong colors. That’s the last thing you want to make do with when leveraging a custom acrylic standee as a marketing tool since you might struggle to direct a customer’s eyes to it.
Keep in mind the color scheme of your standee plays a vital role in sending emotions and feelings to those that see it. Use the wrong color scheme, and you risk conveying the wrong message to your brand. To avoid making this mistake, it is in your best interest to understand the meaning that different colors bear. That way, you can decide on the perfect fit for your brand.
Unprofessional Graphics and Pictures
The graphics and images you use in your standee also say a lot about whether your marketing campaign will be a success or not. When the graphics and images in your standee are unprofessional in appearance, be rest assured prospects and customers also view your business as unprofessional. That automatically translates to lost business.
Before taking advantage of what a custom standee offers your business, ensure the graphics and images you use are highly professional. Furthermore, be cautious with copyright infringement when using images to avoid finding yourself on the wrong side of the law. To have a smooth ride, enlist help from an experienced graphic designer.
Cluttered Standee Design
One of the reasons why businesses leverage standees as a marketing tool is to convey their brand message in the most effective way possible. For this reason, never go overboard with the standee design, as it could work against your brand. Even though there is a lot you want to include in the standee banner, sometimes it is better to ignore a few details.
For things to work in your favor, ensure you make the design simple and striking. Always do everything it takes to avoid the urge to bombard your standee banner with too much information as it depicts your desperation. In short, your message needs to be concise, straight to the point, and include everything you deem appropriate for your advertising. Anything less than this is a red flag, and you might fail to grab your customers’ attention.
The Bottom Line
There are numerous reasons why standees are perfect for your next marketing campaign. They are portable, so you can easily bring them to different events. Better, standees amplify creativity, are less costly and stand out easily. Either way, you need to get the standee design right to stand the chance of reaping maximum benefits.
You don’t have to push yourself to the limit since it narrows down to avoiding the above and other standee design mistakes from the word go. That way, you can create an impactful design for your standee and bring a lot of attention to your brand in almost no time. Hopefully, this quick guide will help you get the most from your standee cut-out marketing campaign!