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Could 4G help you expand your business?

Because of the incredible speed at which technology advances, businesses are having to change faster than ever before. Refusing to adapt to the times can lead you quickly to the end of the road for your company, even if you’re successful and well-established; think about all the household names that disappear every year from the high street because they can’t keep up the pace.

That’s why changing with the times should be a top priority for your business; it could mean the difference between dying, surviving, or thriving. But it isn’t always simple to make your company adaptable, particularly in terms of networks, which are too complex to change based on the latest trends.

However, 4G powered WAN (wide area networks) might be set to change this, allowing your company to be more on the pulse than ever before. Here, we’ll explain how you can embrace this technology and gain new possibilities for business expansion.

Explaining 4G

You’ve no doubt used 4G already when you want to check social media or Google something on the go, but what does the term actually mean?

Let’s start by looking back at the first form of wireless communication developed in the 80s, fittingly known as 1G (1st generation networks). This connection was only able to carry voice calls over radio waves – limited to say the least, but an important first step.

This was followed up by 2G in the 90s, which switched analog for digital and allowed data to be transferred, meaning that emails and texts could now be sent wirelessly without the need to be tied down to your home connection.

We then reach the early 2000s and the advent of 3G, where the internet became truly mobile. Because 3G connections could achieve far greater data transfer speeds than 2G, users were able to do far more than just send messages, essentially opening up the entire web for on the go usage.

4G isn’t actually all that different from 3G in concept, with speed being the primary component to set it apart. Basically, 4G can cram more data into a single transmission and is more prepared for issues that can have a negative impact on speed like network congestion.

We’re at a point now where mobile data isn’t just an added convenience – it’s fast enough to power your business.

Using a 4G Router

So why can’t we just run a business network from our phones through 4G? Unfortunately, the enormous amount of data required to run a network is far too much for a single SIM to handle – that’s why you need to bring in more than one through the use of a 4G router.

Business level 4G routers make the most of SIM technology by utilizing multiple SIMs and combining their data potential to create a wireless connection on par with a wired one. The amount of SIMs that can be taken by a single router varies, but can be as much as 20 or more!

Bonding vs Load Balancing

There are two directions you can take in configuring the data connection between SIMs in a 4G router – ‘bonding’ and ‘load balancing’.

‘Bonding’ effectively means that you’re pooling all of the data capability into a single connection, resulting in a reliable internet connection that can handle a couple of SIMs being temporarily out of action.

Alternatively, ‘load balancing’ allows your SIMs to remain independent, meaning that each SIM can be allocated to a user or device, keeping other connections unavailable unless a SIM stops functioning.

Regardless of your choice, your connection to the internet will be entirely wireless, allowing you to move your router anytime.

Advantages for Your Business

If you’ve recently started a business, you’ll know first-hand the pain that circuit deliveries can cause. The network carrier chooses the date, you plan your entire business launch around it, and then all of a sudden – they delay it. This means there’s a huge amount of rearranging to be done to make sure that your business can even launch properly, after weeks of assuming that all would be well.

If you want to avoid problems like this and give your business the beginning it deserves, a 4G router could be for you.

Expanding Your Business With 4G

  • Keep Staff Connected: Would you like to keep staff connected to your network, even if they work at home or on the road at different locations? By using a 4G router, you can offer your employees the same standard of performance as they would receive in the office.
  • Connect New Locations: Avoid the wait times associated with setting up a new location on your network by utilizing 4G with a managed service provider – you could be up and running in a matter of days.
  • Move Employees with Ease: Do you have a high-level client that requires the services of a dedicated employee? Using 4G means that you can place them at the client’s location while keeping them on your own network.
  • Create Pop-Up Outlets: Although it might seem like online shopping dominates, a huge number of purchases are still made in person at retail outlets. Reach out to these consumers by using a pop-up outlet that 4G can help you set up in days instead of weeks.
  • Embrace Expos: You can even show off your impressive connectivity at an expo or show, using your 4G connectivity as a selling point to promote your business.

The Cost of Using 4G

There isn’t a one size fits all solution when it comes to your IT infrastructure, and the 4G solution that works for you might not work for another business.

This is why it’s important to have a detailed discussion with any 4G WAN provider you’re considering. Talk to them about delivery times, the features you can expect to access, the kind of support and monitoring you’ll receive – and, crucially; how much 4G WAN is going to cost your business. It might not be the cheapest way to connect to the wider world – but it could be the difference between sinking or swimming for your organization.