How to create SEO-friendly URLs?


A Uniform Resource Locator (URL) is commonly identified as a web address of a website. It acts as a web resource that specifies its position on a computer network. Apart from being used as a reference web page, it is also used for file transfer, email, and database access. Web browsers display the URL above the web page in the address bar. Now, we know that SEO is Search Engine Optimization, a process of controlling the visibility of a website. The URLs also play an important role in ranking its website by becoming an SEO-friendly URL. This article is about some tips for creating such URLs.

Use SEO-friendly keywords in the URL

Optimization of keywords along with URLs is one of the best practices for creating SEO-friendly URLs. The whole webpage should also be optimized, including the URL with the new keyword. The keywords should be put at the beginning of the URL because the search engine bots do not see the end of URLs. The keywords play an important role in ranking the website.

Take care of the subdomains

To get high ranking, search engines must consider a subdomain as a separate primary domain. The search engines should have that potential to treat them as a separate entity. This thing affects SEO in various aspects. It helps the SEO in link building and trust value. Many techie people also use subfolders rather subdomains. If someone has specific reasons, then only he/she uses subdomains.

Pro Tips: Along with the URL, you have to write the SEO friendly content for this you have to write the article with proper headings and sections like header 1, header 2 and so on. Confused on why headers are important for content? Hers is the answer to your question on importance of Header 1.

Make website links using the subject of the site

Organic click and share is an important factor for SEO ranking. The URLs have the lion’s share in making a visitor choosing to click the link. Many SEO services USA based to provide the best URL creating tips. People are more likely to believe in those links which they understand by just seeing it. Now if a link is made of codes, then they will refrain from visiting it for fear of virus attack. So, one has to make sure that one’s URL is lucid enough to be understood.

Use hyphens in the URLs to separate words

Many sites have their website links full of underscores, but Google does not like it. They prefer hyphens rather underscores. The links having hyphens are more dominant to Google, and they also get higher ranks. Using hyphens in the URL to separate words is very important for both user readability and SEO. This is so mentioned because hyphens are considered as spaces between words in URLs.

Here is wonderful article regarding how you can force google to crawl your website.

Provide folder limitations in the URL structure

Google also does not like unnecessary substances in any link. This means it does not want excess files or folders. So a URL should not have excessive folders. The least requirement of the number of folders and characters should be met for creating an URL. The more one uses lesser folders, the better it will be for getting higher SEO rankings.  So, a website developer should keep it in mind that the URL should not be made clumsy with folders.

Create short URLs

URLs are preferred to be descriptive in a nutshell. Shorter URLs are very easy to read, memorize and type. If an URL is short and to the point, then Google will always give top priority to that link. The search engine bots give more values to the words of shorter URLs. But uses of excessive similar words in the URL should be avoided. It can cause keyword stuffing. This may also result in low SEO ranking.


If an URL has a shorter length, ample quantity of SEO friendly keywords, hyphens between words and be to the point, then no one can resist it to get the first rank. Of course, all these factors are quite tough to be put in an URL, but still, it can be done. Thus the SEO-friendly websites are formed.

the authorABHIYAN
Abhiyan Chhetri is a cybersecurity journalist with a passion for covering latest happenings in cyber security and tech world. In addition to being the founder of this website, Abhiyan is also into gaming, reading and investigative journalism.