One of the problems that most small business owners face is the threat of irrelevance in a competitive industry. Even if the business landscape is less competitive than most, it is often still challenging for small business owners to get potential clients to try something new. After all, if most people already have a service that they enjoy, what separates the startup from the tried and tested company? In most cases, they will likely keep going with what they know, and the startup will continue to have trouble trying to gain influence.
Considering the fact that startups are expected to compete with larger companies in a bid for the target audience’s attention, it can be easy to see why some business owners become discouraged due to a lack of success. In some cases, it can feel like things are too much, which is why they resign themselves to the slow road to success.
However, in 2021, the business landscape has changed quite a bit. Suddenly, startups are finding themselves with the same opportunities as much larger businesses due to the shift toward the online space. As more and more people find comfort with online products and services, it provides the best possible opportunity to make use of professionals such as digital marketing agency Salt Lake City to help with online reputation management (ORM). Here are just some digital marketing hacks for small businesses and startups in 2021!
Do not underestimate the impact of a mobile platform
Maybe the business owner might be a stickler for traditional browser-based web design, or perhaps they might be intimidated at the prospect of another platform for their online store. No matter the reason, it would be a waste not to make use of a mobile platform when it comes to ecommerce and everything else such a thing entails.
As a matter of fact, if the company owner is not confident with their web design and mobile platform chops, it would be wise to make use of another platform with a popular mobile app such as Shopify. It allows companies to focus on products and services without necessarily being bogged down by mobile design. That said, making use of professionals is often more than enough to make up for the lack of experience.
Do not forget content creators on their way up
Part of any decent digital marketing strategy would be the use of content creators and influencers as a form of outreach. It is also one of the most common search engine optimization (SEO) solutions in the book, which is often reason enough for small businesses to give it a try.
It can be pretty obvious why the use of a popular content creator is such a good idea. The content creators at the top of the food chain have subscribers numbering in the millions. It would be wise to consider content creators as a means of outreach for more supporters, as they are likely to convince their subscribers to give the company’s products a try. That said, top influencers are far less likely to agree when it comes to a deal with a small business or startup. Fortunately, many other content creators that are still on their way up are often happy to work with smaller businesses, which does well to establish a relationship not just with the content creator, but their growing subscriber base. If the company becomes known as a staunch supporter of a person’s favorite content creator, it is only a matter of time before they give the products a try.
How much does web infrastructure matter?
While web design, in general, matters much to startups as a means of attracting customers to the products and services, website infrastructure is another matter entirely. It is typically a background layer of best-practice methods that will primarily help with technical SEO solutions. Technical SEO makes use of website infrastructure as an extra method of attracting the attention of the Google search algorithm.
Specific services such as digital marketing agency Salt Lake City are well-known for their ability to boost a company’s credibility and gain brand exposure through various means. The use of technical SEO is one such method, and it will undoubtedly aid small businesses on their road to financial success.
Keep in mind that professionals shouldn’t be the only ones working!
While it might be understandable for some startup companies to let the professionals get the job done while they focus on other aspects, it is crucial for most small business owners to understand that their effort matters when it comes to social media marketing. Much of the digital marketing strategy is all about maintaining an open line between the customer and the business, which means it would be wise to delegate staff to respond to customer feedback at all times.
In the event that a customer writes down negative feedback, it is the perfect opportunity to turn things around. Instead of not responding and striving to do harder next time, respond immediately and ask what the company can do to help right the wrong. While it still might take some doing to get the job done, people who see a company willing to go the extra mile to rebuild trust will be far more willing to work with the company — even if their services are not yet up to standard.
Digital marketing is all about being sincere and professional
At the end of the day, online reputation management and digital marketing is all about doing one’s best to offer a service, and being as genuine as possible when interacting with potential customers. While it might not necessarily always go the way of the company — especially for a startup — it is easy for people to become fond of a company that has their best interests at heart.
Hospitality counts for quite a lot, and a business can accomplish so much by being active in social media. Maintaining a professional stance and responding to feedback as much as possible are the hallmarks of a successful digital marketing strategy.