Digital Marketing Trends to Look Forward to in 2022

Since the business industry changes so fast, it can be quite challenging to keep up with the latest marketing trends – even more so if there are many working parts needed to create successful digital marketing strategies and campaigns.

The COVID-19 pandemic has already transformed operations of B2B and B2C companies from all over the world as people started moving towards the online realm to research, review, and buy. As such, this massive change has had a huge impact on digital marketing and the role of digital marketers.

So, in order to help out digital marketers and leaders to navigate this new landscape, we have consulted the assistance of one of the best leading digital marketing company in the business sector – Marcom Arabia LTD.

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As a renowned Saudi multinational marketing company, Marcom Arabia was created by Faisal Al Jaman and Samir Ali and since the beginning, it has been providing multiple business-related marketing solutions to all kinds of businesses such as to multinational companies and large enterprises, including customers in the health, government, information technology, education sectors, and more.

The company has more than 500 employees delivering 360 marketing solutions and working with international and local businesses such as Microsoft, IBM, HPE, Dell Technology and various others. Some of their unique services include marketing consultation, event management, mystery shopping, staging, marketing intelligence, virtual events, creative design, market research, branding, promotions, loyalty program, and more. And as a company that excels in digital marketing, here are a few trends they have shared with the public to look out for in 2022.

Seamless Social Commerce

Social media has made it easier than ever to find services and products online. During the pandemic, brands had started to flock onto every social media platform – TikTok, Instagram, YouTube are just a few main examples where business owners began to offer their customers online shop services instead of their usual traditional methods.

According to the Accenture study, it was predicted that social commerce will reach about $1.2 trillion globally by 2025 – a growth which is at least three times faster than traditional ecommerce. The key here is for businesses to start increasing their representation on social media platforms, driving their image through various forms of enhanced digital marketing.

The Explosion of YouTube Advertisements

The Managing Director of Wolfgang Digital, Brendan Almack has said that, “YouTube is going to explode in terms of investment from advertising in 2022. I feel like it’s a sleeping giant, but I think that the move away from linear TV, fragmentation with subscriptions, and streaming services all means that more advertising spend is going to move to YouTube.”

This clearly indicates that YouTube has created a huge scope for growth and since not all businesses have established their presence on YouTube, companies already present on this platform have a chance to obtain a competitive advantage over the others. All they need to do is create a channel that can attract a large audience, engage them, and drive traffic their way.

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