Guest Posting and Its Advantages | 2020

Guest posting has become an interesting and beneficial aspect in developing and growing your website. It is very essential that your website builds reputed and quality backlinks which can instantly boost your search engine optimization (SEO) growth. There are thousands of guest posting websites out there you can arrange a deal with in expense of providing quality content to the site. We will discuss the various prospects of guest posting and how it benefits your online clout and presence.

What is Guest posting?

Guest posting in simplest terms is the process of reaching out to reputed sites which allow guest posting for writing content as guest authors, which normally concludes on the author adding backlink to his website/blogpost about the same topic and gain traffic for his website. It basically is free advertisement, but your post should be authentic and good enough to be accepted by the guest posting site.

What are the benefits of Guest Posting?

Helping you improve your SEO is one of the main benefits that come with the idea of guest posting. Its like helping out one another in a community, in this case the community refers online bloggers or entrepreneurs. Here are some merits that come with guest posting:

  • While running a website, gaining popularity is the main objective. With Guest posts you can do that by spreading your outreach to as many popular blog sites as you can.
  • Guest posts help you spread backlinks to your site so as to improve the SEO, keeping your domain on top of search engines like google.
  • The more people see you, the more they trust you. Building trust is easy if you guest post on various blogs, with reliable and professional contents to lure as many people’s credit for your works.
  • Making friendships with fellow bloggers and website developers will not only increase your reach automatically, but also help you improve your content and your writing skills. Guest posts help you make many friends working in your field and develop future partnership schemes.
  • Guest posts are an easy way to sell out your products, especially if your posts are demanded by lot of guest post sites, then you can make an agreement on advertising your products in exchange for your content.
  • Who doesn’t use social media? If you have a great influence on social media then your online businesses and blogs are easily advertised and popular. Guest posts help you grow your social media followers and subscribers and make your businesses lucrative.

Okay, I get it. But how do I start?

If you want to start guest posting for the first time, you can  Submit a Guest Post here ,we have to first learn who are our targeted audience and what is our market strategy. Knowing the importance and basics of guest posting is hence necessary. Since we’ve discussed all about that topic above, now we will discuss step by step on how to effectively utilize guest posting for your site:

  • Find out what your targeted audience prefer. For example, if you’re writing blogs about technology and electronic devices, see which blog posts and sites are popular among tech geeks. Reach out to your friends and colleagues on what they view and develop your knowledge about your audience.
  • Once you’ve done that, it is time to search for guest posting sites and apply for an agreement, or make a “pitch”. This is specially the hard part if you’re still a progressing blog owner or website owner because a lot of people like you are out there to apply for this partnership. Since its hard you have to choose your site carefully as it entirely depends on how much traffic you can inflow. Send curated emails with creative topic ideas asking the editor to give you a chance to guest post on their site. Try to be as authentic and creative as you can!
  • Develop your content quality. Work on it as hard as you can. This one is quite obvious and should be considered actually before opting to make guest posts cause no one will appreciate you or your website if you simply can’t make good quality and authentic posts.
  • Figure out the market. Search through as many successful guest posts as you can find and analyze their topics. See what’s selling right now and what’s not; making out dated contents is the last thing you want to do. Finally, find creative ways to include your quality backlinks and make the viewers crave for more of your content!

So in conclusion, if your an online entrepreneur or a blog owner or editor, or a critic or just running a website and you’re in that bottom line and still in the need of a push to get more traffic and customers, you should definitely give guest posting a go, even if you do not get as much traffic, you will still have many advantages over disadvantages and in the end your overall internet presence will only prosper and broaden.

the authorABHIYAN
Abhiyan Chhetri is a cybersecurity journalist with a passion for covering latest happenings in cyber security and tech world. In addition to being the founder of this website, Abhiyan is also into gaming, reading and investigative journalism.