In most cases, digital marketing agencies try to be the jack of all trades. They attempt to master every marketing-type, tactic, strategy, and trend and, in the process, put more burden on themselves than they need to. Why do you need to master something you can outsource? Why do you need to spend your time and resources hiring an in-house team or training when you can get it done by the professionals? The simple answer is you don’t have to. The same goes for Pay-Per-Click (PPC); you don’t have to be a PPC professional to grow your digital marketing business. You can grow your agency by partnering with a White Label PPC agency and getting your work done by professionals.
What is White-Label PPC?
This is a process in which a digital marketing agency partners with a White Label PPC management company to offer PPC services to their clients under the brand name of their marketing agency. Essentially, white-label solutions allow your marketing agency to scale. PPC marketing uses search engines to deliver ads listed in the search results. Within the account, you can create ads that consist of titles and descriptions that users click to go to the client’s website.
Marketing agencies include keywords users often look for in the search bar to determine who can see these ads. This is what makes PPC an excellent bottom-of-the-funnel marketing channel. Your agency can essentially determine the ad copy they serve to people searching for a particular keyword.
As discussed, white-labeled PPC agencies allow your agency to use these services to scale your business without making any modifications. If your marketing agency does not offer an in-house Pay-Per-Click solution, partnering with a reputable white label agency will extend your offering and results for your clients.
What You Can Expect from a White Label PPC Agency Partnership
Help Your Agency Scale: Partnering with a white label PPC service will save you money and time. If your marketing agency needs an experienced PPC team to handle your marketing campaigns, working with a PPC service can be the right solution. It saves you from investing resources into training new team members for your services.
Quality Control: With years of expertise and experience, the white label PPC agency has worked in different industries so that you can expect the best results possible. Using this PPC ads company is a great way to ensure your agency receives the best digital marketing services.
Expand Offerings and Grow Your Portfolio: A White Label PPC agency will help improve your digital marketing service offerings and protect your clients from competitors by working under secrecy. It is helpful for digital marketing agencies or web developers to benefit. You offer more to your client without concerning yourself with in-house team building.
Amplify Your Brand: White Label PPC is a great technique for all agency sizes looking for authority or exposure. It increases opportunities as a white label PPC agency provides better leverage when negotiating rates with your clients. White Label agency allows your marketing company to be the best when you offer your client result-based PPC ad campaigns that showcase your company as a true force in the PPC marketing industry.
How Can You Grow Your Agency Using White Label PPC?
If your marketing agency is looking to scale, partnering with a white label PPC agency might be in your interest. While your agency doesn’t need extra work, you can make your product suite more full-bodied without ramping up expertise, building the product offering, and creating sales collateral to get new clients in an unfamiliar space. All you need to do is flip on a switch, and your agency will be able to bypass the effort, skills, and time required to create a new PPC offering from the ground up.
Your white label PPC partner will cover you, and the margin will generally dwarf the overhead cost of building your own PPC solution. With the right PPC agency partner, you can be confident that your clients will get results from professionals running your campaigns and strategic support that will reduce client churn. White Label PPC partnerships are often collaborative, meaning your agency will always have a say on the right service areas for your client’s digital marketing campaign and the keywords and specific ads to accomplish this.
Services Included in White Label PPC Ads
Several services are included in white label PPC, depending on the White Label PPC agency you partner with. White Label PPC ads can be your one-stop shop for online marketing needs. The service will create & optimize content, manage campaigns, advertise on Google AdWords, and conduct analyses to ensure your agency gets the most bang out for money.
In addition, White Label PPC Ads offers services in ad copy creation & optimization, keyword research, campaign management, and conversion rate optimization. It also includes setting up tags with Google Tag Manager for collecting data in real-time so they can provide feedback about your visitors and their activities when going through your website or app. It also includes PPC audits where the white label PPC agency ensures everything runs smoothly from start to finish.
Grow Your Marketing Agency With SEO Vendor
The core mission of SEO Vendor is to provide high-quality PPC services through our team of experienced and skilled PPC experts. This allows our marketing agency partners to always be in the position to grow. With our services, you know exactly how your budget is being spent. We can step in for marketing agencies who know the complexity of PPC campaigns. Our marketing agency partners can bet on higher standards, reflecting on their clients. Our dedicated team of experts will educate you on the skills required to sell your PPC services to your clients and then deliver on these results.
Not only do our PPC management packages give your clients a competitive advantage, but you can also use our services to increase your brand awareness. Partnering with SEO Vendor gives your agency the professionalism and versatility to provide your clients with the best results.
