When optimizing your website for organic search, it’s essential to track your keyword rankings. This allows you to monitor your site’s performance in search engines and offers many other benefits.
By tracking your keywords, you can determine which SEO techniques are practical and which ones are not. Additionally, it provides context for diagnosing ranking drops, gives you a competitive advantage, and more.
In this blog, we will discuss five benefits of keyword tracking to maximize its utility.
1. Keyword tracking helps you determine what works for you
One major mistake that webmasters make when optimizing their websites for search engines is blindly following advice they find online.
They may read that the key to higher rankings is to accumulate more backlinks, write longer content, or use LSI keywords in every blog post. They then focus solely on these tactics without knowing if they are effective.
However, the truth is that a page can still rank highly without any backlinks, longer content may not always be appropriate for certain search queries, and even Google’s John Mueller has stated that LSI keywords are not a real thing. Therefore, it’s important to approach SEO strategies with a critical mindset and tailor them to your website’s unique needs and goals.
To achieve the best results in SEO, it’s important to develop your own strategies. While it’s helpful to learn from the techniques that have worked for others, it’s crucial to test them on your own website first before investing a significant amount of time and effort.
Keyword tracking is valuable for determining whether your SEO efforts are producing the desired outcomes. If you implement a change and notice an increase in rankings, then it’s likely that this change is worth continuing.
Conversely, if your rankings remain stagnant or decrease after a change, then it’s best to avoid spending more time on that specific task and roll back to what previously worked for you.
When it comes to optimization, receiving feedback as quickly as possible is essential. In the context of search engine optimization, keyword monitoring are typically among the first metrics to shift, making them an excellent reference point for identifying effective strategies.
2. Keyword tracking can help boost your revenue
It’s important to track your website’s keywords to identify the pages and posts that drive the most conversions.
While it’s great to have a high volume of traffic, it’s ultimately not beneficial if those visitors aren’t converting into end users.
By understanding which pages and posts are generating the maximum conversions, leverage this information alongside keyword rankings to uncover new opportunities for further increasing conversions through your content.
Improving your ranking by just one position in organic search results can boost click-through rates by 30.8%. Therefore, if you notice that your top-performing post in terms of conversions isn’t ranking in the first position, you can concentrate on improving its ranking to attract more traffic to a post that you know already performs well and generates significant revenue.
In other words, optimizing your search ranking can have a significant impact on your revenue.
By using a tool such as Serpple rank tracker to monitor your organic search rankings, you can quickly identify any deviation in your rankings.
This provides you with valuable data that you can act upon immediately to restore your lost rankings. This is crucial as lower rankings can lead to reduced traffic and fewer conversions, potentially resulting in a revenue drop.
Therefore, having access to actionable data can help you prevent such outcomes and ensure the continued success of your website.
3. Monitor Your Competitors via Keyword Tracking
Rank tracking tools can be used in two primary ways: to monitor the performance of your website’s pages in search and to monitor the performance of your competitors’ pages in search.
For instance, let’s say you run an interior designing business (https://www.homelane.com/) and have a comprehensive list of targeted keywords, with a few primary keywords generating the highest volume of purchase-intent for your brand.
However, since these keywords are also targeted by your competitors, monitoring their rankings for these keywords can provide you with valuable insights on how to optimize your own rankings and stay ahead in the game.
Using a tool like Serpple, whose competitor’s AI can track you your competitors and their keywords further you can monitoring ranking increases and decreases for each site—in order to gather valuable insights.
Using Serpple’s Competitor AI to Find Competitors of Homelane (Our Example Business)
When monitoring your competitors’ pages in search through rank tracking tools, if you notice a particular competitor gaining traction, it is an indication that you need to investigate the reasons behind it.
This investigation could reveal whether the competitor is implementing a more aggressive link acquisition strategy, publishing more content, or running successful offline or social media campaigns.
By leveraging the data from the tool, you can initiate an investigation to identify the factors responsible for your competitor’s success.
This, in turn, can help you gain valuable insights on how to improve your own rankings and better compete with your direct competitors in the search results.
4. Troubleshooting your Traffic Drops via Keyword Tracking
In case you come across a significant drop in your week-over-week traffic, it’s crucial to diagnose and fix the issue as soon as possible. However, determining the root cause of the problem can be a daunting task.
In such case, analyzing your keyword rankings could serve as a starting point for you to investigate. By examining your rankings drop, you can gain valuable insights into the possible reasons for the less traffic and identify the areas you need to focus on to address the issue effectively.
5. CTR can be analyzed with Keyword Tracking
Having knowledge of the exact keyword rankings for your website’s pages can help in identifying potential issues with your click-through rates that might affect your website’s traffic.
For instance, if your website ranks either in the featured snippet or position one for a particular keyword, you can compare the click-through rate with those averages to evaluate whether your click-through rates are below, above, or at average.
A below-average click-through rate could indicate that your page’s meta description or title might not be convincing enough to persuade users to click.
In the case of featured snippets, it may indicate that the searchers’ questions are fully answered by your snippet, eliminating the need for them to click and view more of your result.
In these scenarios, monitoring your website’s rankings can be valuable in determining which strategies are effective, which are not, and where modifications are necessary to enhance your click-through rates and boost your traffic.
In conclusion, keyword tracking is an essential part of any successful SEO strategy. By monitoring your site’s keyword rankings, you can quickly see where you’re making progress and where you’re falling behind.
However, you shoudn’t only rely on keyword tracking to maintain and scale organically. Above all a good keyword research is essential before planning any SEO campaign.
Make sure that all the parts of your campaign aligned to the objective of your business. Be updated with the current search trends and google updates.
Review your content every quarter and see, if anything new can be added in to provide value to the users.