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How to Combine SEO & PPC Data for More Powerful Results?

When you visit a Grocery store or a Mart and get to the Oatmeal stand, would you ever consider picking from the 4th row into your cart?

The answer is NO. Likewise, on Google, the search engine ranks the most useful websites on the first page. Google’s two most important signals to rank your website for search are link building and high-quality content.

And to be honest, you will always find what you need on Google’s first page, just like on the Grocery store stands.

Now, the main question is; why should you aim for Google’s first page? According to Impact, on the first page alone, the first five organic results account for 67.60% of all the clicks.

There are two main ways you can generate clicks and traffic.

One of them is PPC (pay-per-click). PPC is an online advertising strategy in which advertisers pay each time a visitor or user clicks on one of their online ads. The benefit of using PPC is that they will appear on the first page over organic listings influenced by (SEO) because they are paid ads.

Search Engine Optimization (SEO), the second, is unpaid traffic targeted at improving the quantity and quality of websites on Google page rankings. With SEO group Buy you optimize your online content to pop up in the top result when searching for a certain keyword on the search engine.

However, some experts have been able to figure out how to combine the two. Combining SEO & PPC can help you generate more views/leads, make sales on a website, or boost traffic. This blog post will show you how you can combine SEO & PPC Data for more powerful results.

How to Combine PPC & SEO to Rank Higher on Google?

Remember that these two are separate marketing channels of the same coin; here are the simple ways you can integrate them for better results:

Utilize Keyword Data

Keywords are very important in analyzing data. Running PPC and organic campaigns simultaneously helps you determine which PPC and organic keywords hold the highest conversion rate. You can use this information to optimize your overall ranking strategy.

Link E-Commerce Features with AdWords Results

E-commerce is one of the biggest industries in the world. As of 2020, they are estimated to worth over $27 Billion. So, if Google was to be a Ship, e-commerce already owns a cabinet.

Google has introduced some new and cool features and integration with e-commerce. You can link your PPC ads to specific product pages.

The ad will contain the product/collection, coupled with reviews/testimonies, and it will take the user directly to the product page where they can make a purchase.

Examples of these e-commerce stores could be Shopify, eBay, RedBubble, and more. It is one of the best ways to boost your e-commerce business.

Social Media Visibility

There is a dynamic change every day on social media, and part of this is the emergence of highly targeted advertising opportunities. Social media ad campaigns are one of the PPC ad campaigns you can use to pull traffic and sales to your website.

You can serve up ads targeted to only a set of people on LinkedIn, YouTube, and Facebook. Using Facebook user profile information, it’s possible to show an ad only to 25-year-old people living in Australia interested in Gadgets and Fashion.

This visibility might contain only a small group, but it is specific. The data you get from these campaigns may help you refine your overall SEO strategy for your targeted audience. You can also use this in generating lists and leads.

Use PPC to Test Strategic Organic Keywords

Sometimes, testing for keywords’ effectiveness is very important. PPC ads are good models for refining your organic keyword strategy.

For instance, if ‘MONEY’ was a ranking keyword in the banking sector a year ago, there is every tendency that the organic keyword has evolved to ‘CRYPTO’ or ‘BITCOIN.’ Why? Because people rarely carry money with them again.

So, it is always very good to test the conversion rate of keywords you want to rank for with PPC ads. It will allow you to fine-tune your strategy accordingly when you get feedback on the effectiveness of the organic keywords you want to use.

Enable Site Search Data To Generate PPC Keywords

It’s more like Google captures all our habits and formulates them into our search engines.

Using site search on your website will help you analyze the search terms that are frequently used and give more valuable insights into your visitors’ search habits and needs.

Remember, the sole aim of PPC ads is to figure out the keywords your customers use to locate your product or service.

Integrate Best Performing PPC Ad Copy to inform your SEO content

Although organically testing titles and Meta requires patience, using PPC ads to test your page attributes brings immediate results. With this, you will know what works and what doesn’t.

Now, integrating both PPC and SEO to determine conversion strategy works pretty fast. Knowing which PPC ads generate more traffic, you will have a very good idea of setting up your Meta descriptions, title tags, and page contents.

It will help your page rank organically.

Visibility on SERPs

One of the greatest benefits of integrating PPC and SEO is added exposure and visibility on the search engine results pages (SERPs).

The first three search results on most SERPs are PPC ads, so it is not advisable to reduce your PPC efforts once a search term ranks number one. Paid ads work with organic keywords.

Building a presence on the paid and organic search results will immensely boost traffic and the feeling that you dominate a particular market.


Understand that combining PPC data and SEO will not automatically rank you higher on Google. However, if you follow the steps above, you can improve budget efficiency, share learnings, and help drive your website’s mutual growth.

Utilizing both channels will help you make a smarter data-driven decision around your search strategy to drive significant traffic improvements.

Keywords are very important to rank high on Goggle, even if you are running a paid ad. Always evaluate and make amendments as at time due.

You can rank on Google’s first page if you know your onions well. Follow these strategies, and they will surely guarantee powerful results.