While designing a logo, there are dozens of things you need to care about. Your logo being a memorable one, is one of them. You need to follow steps clearly and carefully to create a custom logo that people remember even at a glance. No one remembers a bad logo, just give it a thought. Do you remember one? Only the good ones stand out.
Check out tips below on creating memorable logos.
- Figure out Brand Identity
Without having any clear idea in mind, thinking about creating a splendid logo is just a waste of time. You will return to this basic step eventually. If the logo you create doesn’t resemble the brand, it is basically of no use then.
Before starting to sketch your design, have a look at the brand and try to figure out as much as possible. The things that you need to focus on can be attributes and ideology of the brand. Emotions and values that brand conveys are important to be known. What sets them apart from others gives a great deal of lift to logos. Also, the reason behind starting a business by the brand can provide necessary information.
- Be Unique
If you wish your logo design to be memorable and identified by masses, you have to create something worth that status. Copying from others will never let you achieve the top position. You will always remain second.
So, in order to stand out in the competition, you will have to create a custom logo that just stands out.
View great logos from famous brands worldwide and learn from them. Know that while designing just forget about the rules and let your imagination and creativity lead the way.
Creative and descriptive logo designs catch the eyes of people and are highly attractive. Study your rivals logo designs to learn as well as to avoid making anything similar to their designs not even mistakenly.
- Choose Colours Wisely
Colours have a strong connection and hold in our mind. We feel differently when we see different colours as certain colours are bound to evoke different emotions in our brain.
Colours demarcate the personality of the brand. If you wish to catch the attention of people go for bold and bright colours. On the other hand, if you desire sophistication go for muted tones.
Here is some psychological significance of colours-
Red- Energy, Passion, Romance
Yellow- Cheerfulness, Happiness
Green- Nature and Growth
Blue- Trust, Peace
Purple- Royalty, Magic
Black- Power, Authority
- Typefaces and Fonts
After visuals, the next thing that has a certain impact on our mind is the text. Choose text font and typeface carefully.
There are few basic styles of fonts and are used specifically for different types of sectors-
Serif Style- It is the oldest type of typeface. It shows history and its significance. Further, it invokes wealth, elegance and authority.
It is generally used in newspapers, books and magazines. It gives a classical and contemporary feel.
Sans Serif- This typeface does not have strokes at the end of lines in an alphabet. Also known as Gothic, this typeface can be used for headlines and gives a glossy and refined feel. It goes best with lots of space.
Script style- This is basically the handwritten or calligraphy style. It works for formal and casual brands. Avoid it for long paragraphs. Instead, use it on a word or phrase in a sentence that you wish to be focussed on.
- Opt Simplicity
Once you create your design, remove the clutter. Remove anything that you feel is unnecessary and is just occupying a lot of space. After doing this, check if your logo still conveys the message and values of the brand. If yes, congrats, you are successful!
Simplicity helps people memorize your logo fast or even at a glance. It is easy to use logo on various platforms like business cards, brochures etc
Logo must have only those necessary things that are required to convey a brand’s message, values and its mission.
- Long Lasting Logo Design
Few times it clicks in our mind to follow the latest trends and create perfect logo design. But before going for the latest trends, remember that trends just come and go. The logo design that you find trendy today might be outdated tomorrow.
Create such a custom logo that will withstand the power of time. It should be strong enough to remain popular for decades. For instance, Mercedes, Chanel logos have been almost the same ever since they were created. You just need to make minor modifications in the logo.
- Feedback is Necessary
We never succeed alone. Advice from your loved ones or colleagues is always beneficial and necessary.
In this case, you need to take the opinion of experts or the public. They will let you know where your logos lack and strive for excellence. Get feedback and study negative opinions carefully.
Designhill can help you with this step. You can launch your own logo contest and a number of designers will come with amazing logo designs. Choose the winning logo and purchase at a reasonable price. Also, check out Designhill logo creator to create splendid logo in minutes.