Micro-influencers are social media users with small but highly engaged audiences. They focus on specific niches and make effective brand partners. This guide will teach you how to find micro-influencers on Instagram in 5 simple steps as well the benefits of it.
What is a Micro-Influencer?
A micro-influencer is someone with 1,000-100,000 engaged social media followers. They produce niche content that their audience looks to for recommendations. Research shows micro-influencers have 22.2x more conversations about products than average consumers. 82% of their followers trust and would follow their recommendations.
Micro vs Macro-Influencers
The main difference is the number of followers:
- Micro-influencers have 1,000-100,000 followers
- Macro-influencers have 100,000+ followers, often celebrities
Micro-influencers also focus on specific niches while macro-influencers have general broad audiences.
5 Tips for Finding Micro-Influencers on Instagram
Identifying the right micro-influencers to partner with can be tricky. Follow these 5 tips to make the process easier:
Spend time searching related hashtags like #foodblogger, #skincarejunkie, or #fashionista. Analyze the users who consistently post quality content around these tags. Check that they have 1k-100k engaged followers, suggest products, and fill a niche.
2.Discover Local Influencers
Seeking influencers in your city allows better targeting and community connections. Search location tags like #chicagoblogger or branded tags like #enjoyaustin. Vet these local micro-influencers by engagement levels and content relevance. Give preference to those immersed in the local scene.
3.Scout Your Own Followers
Don’t overlook existing followers as a starting point. Sort through your current followers list and evaluate candidates. Look for stand-out names, compelling bios, high posts-per-follower ratios, and content covering your niche. Be sure to check their overall aesthetic and production quality too. This route means skipping cold outreach.
4.Explore Industry Forums and Groups
People active on industry forums and Facebook groups can include qualified micro-influencers. Take time to identify helpful experts who post frequently. Check if they have related side hustles or blogs that point to potential partnerships. Ask members to recommend micro-influencers they follow and trust for authentic recommendations.
5.Use Influencer Marketing Platforms
An influencer platform for brands removes so much tedious manual work. The Creator Marketplace allows you to filter by demographics, content type, audience interests, and more. Some excellent platforms help you sort through massive databases to discover ideal micro-influencer matches. Start building outreach campaigns through your platform of choice to simplify the entire process.
Benefits of Partnering with Micro-Influencers
Compared to celebrity macros, micro-influencers offer greater advantages:
- Higher engagement rates – Micro-influencers create niche-specific content leading to more comments and shares per post.
- Targeted reach – Their focused content precisely aligns with specific product niches and consumer interests.
- Trust and relatability – Micro-influencers are seen as authentic experts rather than distant icons.
- Affordability – Smaller follower counts mean more reasonable sponsorship pricing for your brand.
- Local relevance – Local micro-influencers drive community connections.
Finding and connecting with micro-influencers on Instagram takes effort but pays dividends. Use these 5 tips to identify ideal influencer partners that drive real results for your brand.