With over 3.5 billion searches on Google per day, it makes sense for your website to rank high in Google. This can help your business get the exposure that it deserves, it will get more leads, and ultimately, more traffic.
But how can you increase your site metrics ranking in Google? This is one of the most asked questions among website owners. The truth is that there are plenty of ways website owners can improve their site’s ranking in Google. In this article, we explore some of the most effective ways that can help you improve your site’s metric ranking in Google. Let’s delve into them.
Understand your current Google Ranking
If you want to improve your site’s ranking in Google, first, you need to understand where you stand currently. This is important for new sites too. Thankfully, there are plenty of ways you can do this. One of the best ways you can do that is to check your site’s keyword rank.
In addition to that, you can check your site’s speed. If it is slow, there is a little chance that your site will rank higher. And this will affect your ability to convert and sell new customers. That’s why it is crucial to run your own site speed test to figure out how you can improve your ranking in Google.
You can also check the health of your site once you have looked at your keyword search engine rank and site’s speed. Have you experienced an unexpected drop in organic traffic after months or years of consistency? These are some of the issues you need to keep an eye on to help you check your site’s health.
Track and measure the right SEO metrics
Next, it’s time to track some crucial metrics of your site to find out what other areas you need to improve on. Here are some of the things you need to focus on.
It is pretty crucial to find out how visitors find your site via Google. Traditionally, organic search drove most website visitors. But these days, email, social media, and paid ads lead in driving organic traffic. Thankfully, there are tools such as Google Analytical that you can use to help you find how many visitors visit your site.
Organic traffic conversions
Other than analyzing search traffic, you should also pay attention to the keywords that generate traffic for your site. While this may seem quite challenging, it is still doable. You can use tools such as Google Search Console. It can actually tell you how many clicks you get for particular keywords in organic search results.
Keyword ranking for transactional keywords
One of the most common mistakes website owners make when it comes to keyword research is failing to spend enough time on creating transactional keywords. There is no doubt that commercial keywords are basically the keywords that drive revenue. So if you want to improve your search engine rankings and drive revenue, you need to fully understand the difference between informational and commercial keywords to improve your Google rankings.
Generally, if most, if not all of your keywords are informational, you will still generate organic traffic, but it may be quite hard to convert your visitors to buyers.
Informational keywords maybe like “how to clear acne with home products.” These kinds of keywords are less likely to make them buy, especially if they are not in the mood to buy. On the other hand, transactional keywords such as “best acne products” are more likely to persuade buyers to buy because they are already offering a solution.
Make sure that your site is mobile-friendly
This is one of the most effective ways to increase your site’s ranking in Google. That’s because over 50% of all website traffic comes from a mobile device. So, if you want your website to rank well, it must also perform well on mobile. Thankfully, you can easily determine if your site is mobile-friendly. You can use Google’s mobile-friendly test for that.
Making your site mobile-friendly is not as hard as you may think. Here are tips that can help you do so:
- Update your site to the latest version
- Make sure you use large and easy to tap buttons for CTAs
- Use popups that are easy to close because as much as they can improve conversions, they can also annoy your website visitors.
Use keyword research to improve your ranking in Google
Keyword research is a crucial element of effective inbound marketing. So you need to understand how it works. Here is how you can use keyword research to your advantage.
Learn how your audience finds your website
If you want to improve your Google ranking, you need to understand the keywords that your target audience is using to find your website. This way, you can use the keywords to write your headlines and content that ranks well in the Google search results.
In addition to that, you need to understand the customer lifecycle and buyer personas of your target audience. You can also use online tests such as the test maker to help you understand your audience’s behavior on your website. This can help you figure out what motivates them, and then you can offer relevant page content that can help increase your Google ranking.
Spy on your competitors’ keywords
It is also a good idea to know the kind of keywords that your competitors are using to rank higher in Google. You can learn and even copy their strategies. Google Keyword Planner can help you with an accurate estimate of your competitors’ keyword targets.
Use keywords to create high-quality content
Content is key when it comes to improving your Google ranking. You cannot underestimate the power of high-quality, informative content. Use strong keywords to help you write such content accompanying it with descriptive meta description and title tags.
This way, you will be able to get a lot of traffic, your content will be shared on various social media platforms, and you will be able to garner relevant and high-authority links. Avoid duplicating content because it may lead to your site being penalized by Google.