It’s easy to underestimate the importance of your website’s load speed. After all, what’s the difference between one second or two?
In fact, 47% of consumers expect a website to load within two seconds, and 40% will abandon a page after waiting just three seconds. That’s almost half of your potential customers lost before they even get onto your website.
Given that load speed is so important to consumers, it’s always best to hire a local web designer to give professional advice.
Does website load speed affect SEO?
We already know that the load speed of your website affects your conversion rate, with many consumers unwilling to wait more than two seconds for a website to load. But did you know that the load speed of your website could also impact your ranking on search engines such as Google?
Google takes speed into consideration when deciding how to rank your website. This means that your load times directly influence how easily your potential customers can find you.
If you want to improve your search engine optimisation (SEO), you need to know how to reduce the loading time of your website. Your website needs to provide a quick and easy user experience on any browser and device.
Why is my website slow?
There are lots of reasons that your website might be loading slowly, from image size to server load time. This means that there are lots of things you can try to improve your website loading speed. If you need assistance, it’s worth hiring a local web designer to help you.
How can I improve the load speed of my website?
There are many things that you can do to improve the loading speed of your webpages. We’re going to cover the top three.
1. Optimise your images and videos
It’s often the images and videos which are embedded within a web page that increase your website’s load speed.
Resize your images and videos before uploading them. There’s no point uploading a full-size image if it’s only being displayed as a thumbnail on your website. It’s also worth sticking to JPG file types wherever possible as this compresses the image as small as possible without losing quality. Only use PNG if you need transparency.
You should make sure that any videos are compressed using a video compression tool such as Handbrake. High definition video can slow down your website significantly if not compressed. It’s also a good idea to embed your videos using a third-party video hosting platform such as Vimeo to further minimise the impact on your server’s bandwidth.
2. Install a page speed plugin
If you’re using a website platform like WordPress, you can install a page speed plugin which will optimise your website loading speed.
A great solution for WordPress is WP Rocket which will cache your pages to improve load speed, along with optimising the database, removing query strings from static resources and minifying resources.
3. Upgrade your web hosting package
Your web hosting package can have a significant impact on the load speed of your website. It can be tempting to use the cheapest hosting platform you can find, but you may have to compromise on speed.
If you want to be sure that your web hosting package isn’t compromising the speed of your website, choose a high-performing VPS, managed or dedicated web hosting platform.