There are millions of websites on the internet today, all competing to rank at the top of most search engines. If you have a website and you wonder how people will follow the mobile jackpot casino on your landing page, you are in the right place.
To gain an entry to the top three websites on Google search results, you have to make your hands dirty. That involves doing everything that can optimize your website and make it mobile friendly to most visitors.
For Google and other search engines to crawl and index your website, it must have some hidden features that make it stand out from the rest of the pack. In this article, we highlight some amazing ways to improve your website ranking on Google.
- Content is King
If you run a website there, you know that the best strategy for driving traffic is investing in quality and relevant content for your readers. Your website is like a book, and to keep people reading it, you must only publish quality and relevant content there.
Google and other search engines can only index your website and make it appear at the top if it has quality content.
Your website’s content should answer most of the questions that customers are asking whenever they browse the internet. When coming up with content to publish on your website, you should conduct some keyword research. Come up with a list of most searched words and create content that addresses such keywords.
Lastly, when you publish quality and relevant content on your website, you can easily drive more traffic and become an authority in your industry. Improve your writing skills to create relevant and original content for your readers.
- Publish Content on your Website Regularly
Since quality content is the secret to climbing up the ladder on search results, you should ensure you are more consistent when posting on your website. The trick here is to keep your website fresh all the time by posting or publishing quality content.
Google is always looking for the most up to date information when feeding their users with results. That said, you should indicate the publishing dates on every blog you publish on your website.
You can keep your content fresh by having a scheduled content audit plan. Go through some of the outdated content on your website and revise them to make them relevant. When you regularly update your website, Google and other search engines can view it as relevant and informative to users and thereby ranking you at the top.
- Focus more on Metadata
Headlines and keywords play a vital role in making your website more visible on search engines. Each page on your website contains some space between the tags you can key in some information about the web page’s content.
Since your site will be changing over time in terms of the number of visitors you have and the topics it covers, you should have title metadata, keyword metadata, and meta description to make your website more relevant.
A meta description is very useful if you want to encourage people to click on your website and find out the information you have for them. It is a simple way of driving or persuading people to visit your site.
Although most search engines don’t prefer using meta descriptions to rank your website, it may help users change their minds and click on your website when it ranks low. So, you should not hesitate to invest some time in metadata if you want to improve your website rank on Google.
- Include Relevant Links on Your Website
Including external and internal links to content you publish on your website is one way of making your website more relevant.
When creating content, you should focus more on relevant links on the text. Instead of asking your readers to ‘click here,’ you can naturally insert the links on the content without making it appear promotional. Use keywords on the links to improve the search engine value of your content.
Additionally, you can use descriptive links on your website to improve the value of content and give your readers an option for more educative content on the internet.
- Don’t forget to Include Alt Tags
Alt tags or alt texts are a must-have if you like using images, videos and audio on your site. Ensure you describe the image, video and audio on your site with alternative text if you want Google and other search engines to easily locate your website.
Alt tags are useful to those using screen readers and text-only browsers. It is easier for Google to show your website to this group of users if you have update alt tags for every file on your website.
These are some of the proven ways you can improve your site ranking on search engines like Google. You don’t have to practice all the five strategies at once. Start with the simplest strategy, like creating quality and relevant content to publish on your website.
You can also invest some bucks on Search Engine Optimization (SEO) and Paid Search Advertising (PSA) if you want to improve your ranks on search results faster.