How to Prepare A Brief For A Video Production Project

Video Production Project

If you’re on the creative side of video production, you know how much time it takes to create even the simplest piece of content. It sometimes seems like there’s always something else that needs to be done: voiceover, location scouting, writing scripts, editing footage. And then there’s all the other tasks involved in producing a video – such as managing budgets and securing rights. Preparing a brief for a video production project can feel like one more thing on your to-do list – but getting one is actually quite easy. So, you can get services from a video production company in Melbourne. So, let’s get started to waive off all the details you need to know about the role of a brief in a video production project.

What is a Brief?

A Brief is a document that tells your story in a concise, organized, and professional manner. It is the skeleton of your video project and should be tailored to your specific needs. When creating a Brief, keep in mind the following tips:

1. Define the Scope of Your Project

 Always start by defining the scope of your project. This will help you focus on the most important details and ensure that all necessary information is included. Consider the following questions when defining scope:

– What are the main topics you want to cover in your video?

– What type of footage (images, videos, etc.) will be used?

– What are the target demographics for your video?

– What are your goals for the video?

– How long do you want the video to be?

2. Assess Your Target Audience

Once you have defined the scope of your project, it is important to assess your target audience. Who are you targeting with this video? What are their interests? What do they know about the topic you are covering? Once you have identified your target audience, it is essential to create a persona for them. This will help you capture their voice and tone when writing the copy for your script.

  1. Create the Script 

 The next step is to create a script for your video script. If you are covering a topic that has been covered before, then use one of those scripts as a template and modify it to fit your video project. You can always find great video script templates online but you can also write the script yourself using bullet points in the outline format shown below:A: IntroductionB: AudienceC: BenefitsD: Call To ActionE: EndNotes1) Use the “bullet point” format as a guide when writing the script as well as an outline of what will be included in each section (i.e., introduction, audience, benefits, call to action and endnotes

Creating a Brief

Creating a brief is essential for any video production project. It will help to establish goals, objectives, and expectations for the project. A brief should be concise and to the point. It should also include information about the video production project, such as the purpose, target audience, and scope.

The following tips can help you create a succinct and effective brief:

1. Prioritize Your Goals

 Make sure that your goals are clearly stated in your brief. This will help ensure that the video production project focuses on achieving those objectives.

2. Descriptive Language Is Essential

 Use clear, concise language to describe the video production project. This will help potential clients understand what they are getting involved in.

3. Be Specific About Your Target Audience

 Identify who your target audience is and what they want from the video production project. This will help ensure that the content is relevant and useful to them.

4.Describe The Scope Of The Video Production Project

 Include information about the specific aspects of the video production project that you will be addressing. This will help clients understand what they can expect from the project.

Outline of the Brief

The purpose of a brief is to give a clear idea of what needs to be done and what the end product should look like. It should outline the project’s general concept, tone, and style. This guide will outline the steps necessary to create a brief for a video production project.

-Start by gathering all of the information you need about your project. This can include the specific goals of your video, the target audience, any relevant background information, and any specific requirements or specifications.

Once you have all of the necessary information, begin outlining the main points of your video. This will help you define its overall concept and tone.

Next, outline the specific components of your video. This will help you define exactly what needs to be created and how it should be done.

Finally, write down any specific requirements or specifications that are necessary for your project. This will help ensure that all aspects of your video are clear and concise.

When Should I Write This?

Written content should be created as soon as possible after a project proposal is submitted to gauge the feasibility of producing said project. In order to create a comprehensive and accurate proposal, it is important to thoroughly understand the client’s needs and expectations. Preparation can also be beneficial in terms of communication and stress relief. However, there are no hard and fast rules when it comes to when written content should be created; it all depends on the specific project.


If you’re planning on shooting a video for your business, it’s important to have a plan in place. For your plan to be successful, you need to look for the services of a company. So don’t miss out any chance to get the services from video production service Melbourne.Their preparation process will help ensure that your video goes smoothly (and without any hitches), and that you are prepared for any questions or objections the client might have.