How To Start an E-commerce Store in India and Make Money

Starting an e-commerce store in India can be a great way to sell products and services online and reach a wider audience.

There are several benefits to starting an e-commerce store in India.

E-commerce requires a relatively low investment to get started compared to traditional brick-and-mortar businesses.

All you must do is find some products in the niche and start a website showcasing them for sale.

Once a customer makes the payment, you deliver it to the person and earn lucrative income.

Here are some steps you can follow to start your own e-commerce store in India and make money.

Step-1 Do Research and Find Your Niche

Finding a niche for your e-commerce business can be an important step in ensuring the success of your business.

Here are some steps you can follow to find a lucrative niche.

  1. Identify your interests and passions: Think about what you are interested in or passionate about. This can help you find a niche that you will enjoy working in and will be able to sell products or services that you are knowledgeable about.
  2. Research the market: Research the market to see what products and services are in demand. Look for gaps in the market that you can fill with your products or services.
  3. Consider Your Target Audience: Consider who your target audience is and what they are looking for. This will help you narrow down your niche and choose products or services that will appeal to them.
  4. Evaluate Your Competition: Evaluate your competition to see what products and services they offer, their pricing, and their marketing strategies. This will help you understand the market and position your products or services in a way that sets you apart from your competition.

By following these steps, you can find a niche for your business that aligns with your interests, is in demand in the market, and resonates with your target audience.

Some of the popular eCommerce niches in India are fashion, wellness products, home decoration, and DIY.

Step 2: Choose an Ecommerce Platform and Start Your Website

It’s important to choose the right platform to support your business.

You can either use an eCommerce platform like Shopify to start your e-commerce business.

It has inbuilt features like an e-commerce mechanism, sales assistance, website creation, and more.

But, if you want to make your site unique and want greater control over your website, you can choose WordPress WooCommerce with hosting.

Check these best web hosting in India to find the best out. Most of these hosting has data centers available in India.

However, these are some basic needs that you should check before buying hosting.

  1. Cost: Determine your budget and look for a platform that fits your needs without breaking the bank.
  2. Features: Consider what features are important to your business, such as payment gateways, shipping options, and inventory management. Look for a platform that offers the features you need to run your business effectively.
  3. Design and customization: Consider the design and customization options available on each platform. Can you easily create a professional-looking website that matches your brand? Can you customize the layout and add features as needed?
  4. Support: Look for a platform with a track record of good customer support. This is especially important if you are new to e-commerce and may need help getting your website up and running.
  5. Integration with other tools: If you use other tools, such as marketing or accounting software, look for a platform that integrates with those tools to streamline your workflow.

It’s always a good idea to research and compare several options before making a decision.


Step 3: Add Products to Your Site

There are several ways to find products to add to your e-commerce store.

You can create your own products to sell in your e-commerce business.

If you have a particular skill or talent, such as making jewelry, DIY products, or baking, you can create your own products to sell on your e-commerce store.

Here are some other ways to find products for your e-commerce site.

  1. Source products from a supplier: You can find suppliers by doing a search online or by attending trade shows and meeting with manufacturers in person.
  2. Buy wholesale products: You can purchase products in bulk from wholesalers at a discounted price, and then sell them on your e-commerce store at a markup.
  3. Dropship products: With dropshipping, you can sell products on your e-commerce store without ever having to handle inventory. When a customer places an order, the supplier ships the product directly to the customer.
  4. Use a product sourcing service: There are companies that can help you find products to sell on your e-commerce store. They may charge a fee for their services, so it is important to carefully research any company you are considering using.

So, you can easily find the best e-commerce products for your website using the above methods.

Step-4 Market Your E-commerce Business

Marketing your e-commerce business is essential for attracting customers and driving sales.

Customers will not come to your store on their own.

You need to get traffic to your store by marketing on different channels.

Here are some tips for marketing your e-commerce business:

  1. Optimize your website for search engines: Make sure your website is optimized for search engines so that it appears higher in search results when people search for products or services related to your business. This includes using relevant keywords in your website’s content, building backlinks, and a user-friendly website.
  2. Leverage social media: Social media platforms such as Facebook, Instagram, Pinterest, and Twitter can be effective channels for promoting your e-commerce business. Use these platforms to share updates about your business, products, and special offers, and engage with your audience by responding to comments and messages.
  3. Email marketing: Email marketing can be an effective way to reach your customers and promote your business. Collect email addresses from customers who make purchases or sign up for your email list, and send newsletters or promotional emails to keep them informed about your business and products.
  4. Paid advertising: Paid advertising, such as Google AdWords or Facebook Ads, can help you reach a larger audience and drive more traffic to your website. Set a budget for your advertising and carefully track the results to ensure that it is an effective use of your marketing dollars.
  5. Offer discounts and promotions: Offering discounts and promotions can be a great way to attract new customers and encourage repeat business. Consider offering special deals or discounts to first-time customers, or create loyalty programs to reward your most frequent shoppers.

By implementing a variety of marketing strategies and continually testing and refining your approach, you can effectively promote your e-commerce business and drive more sales.

And hence, more income.

Step-5 Effective Follow-Up After Sales

Effective follow-up after a sale is an important aspect of customer service and can help to build customer loyalty. 

Here are some tips for following up after a sale:

  1. Thank the customer: Send a thank-you email or message to the customer to show your appreciation for their business to build better relations with your customers.
  2. Check to see if the product arrived safely and if the customer is satisfied: A few days after the product has been delivered, send an email or message to the customer to check in and see if they received the product and if they are satisfied with it.
  3. Offer assistance or support: If the customer has any questions or concerns about the product, offer assistance or support to help resolve any issues.
  4. Ask for feedback: If the customer is satisfied with their purchase, ask for feedback on their experience with your business. This can help you identify areas for improvement and build customer loyalty.
  5. Upsell or cross-sell: If the customer is satisfied with their purchase, consider suggesting related products or services that they may be interested in. This can help to drive additional sales and increase customer loyalty.

By following up after a sale and offering excellent customer service, you can build customer loyalty and encourage repeat business.


If you will follow all these steps mentioned above, your e-commerce business would become a thriving money-making machine in no time.

All you must do is show some courage and start up your site.

And, you will learn everything ahead in the journey.

If you still have any doubts about starting an e-commerce business in India, let me know in the comments.