Did you know that apart from your page ranking on search engines, the content meta description can determine whether or not people would click? The meta description offers a brief outline, approximately 120 characters, of the main content described by the topic. Therefore, the more captivating your snippet is, the higher the chances of people clicking the page. Here is an outline of how to write click-worthy meta descriptions.
Understand Its Function
Meta descriptions play an important role in content marketing because they encourage people to open your content. Therefore, the snippet should be captivating enough to push people to open the content. The content creates reliable leads, thus increasing the number of people likely to use your products. Sites like Digital Spotlight Australia help people create these leads by providing a marketing strategy for ranking high on search pages.
If you don’t understand the basics of meta description, it could be challenging to create a captivating one. The best part about writing these sections is that you don’t need SEO expertise to formulate a click-worthy snippet. You only need to understand the topic and provide your readers with a summary that completely answers the main concern.
Consider Actionable Words
If you want someone to keep reading content, create the desire to do so. One way of creating such desire while writing meta descriptions is using actionable words such as “keep reading,” “read more,” or “learn more,” among others.
These words would create an impression of more information that the reader needs to familiarize themselves with. Hence, the chances are high that they will click your page to read such information.
The Meta Description Should Match the Content
Have you ever opened a page hoping to find information written in the meta description only to find different details? Many bounce back without spending much time on the page when this happens. Therefore, it’s best to ensure your meta description matches the other content.
If the snippet matches your content, readers will spend more time reading more information, increasing their chances of interacting with your products or becoming customers. Writing it as the last thing after writing your content is best.
In turn, you would have minimal challenges highlighting the most important points regarding the topic. For instance, if your topic is a question, the snippet would include a direct answer and a call to the reader to keep reading more to find a detailed answer.
Every word should create value or benefit the reader when writing a meta description. Therefore, avoid fluff as much as possible because it wouldn’t sound captivating and prevent readers from opening your page.
Focus your ideas on what the end user would like to read, and such considerations would enable you to create the most value out of the meta description. Ensure that it answers the main question the potential customer wishes to get an answer for. If the snippet directly answers the visitor, they would likely open the page to read more content.
Consider Relevant Keywords
Before writing a meta description, it’s best to search for what your competitors have written regarding similar content. You should also search for the associated keywords to get an insight into how to write your snippet. Most of the keywords are similar in most top-ranking articles regarding your search topic.
Include these keywords in your meta description because they would enhance an individual’s chances of clicking the page. The keywords create content relevance, something that page visitors aim to get.
As you incorporate keywords or content from your competitor’s meta descriptions, ensure to paraphrase everything. Search engines have strict policies against plagiarised content, so originality is the key to keeping your page ranking high.
Understand the Character Limit
The best meta descriptions include up to 160 characters. The character limit allows you to write a short, captivating snippet that people would likely open. Google also cuts off the snippets at 150 to 160 characters on computers and 120 on phones. Therefore, optimizing your meta descriptions for different devices, especially mobile phones, is best.
Mobile phones contribute to the most significant number of devices used to search for information on the internet. Hence, you must ensure that mobile users get a reliable overview of your snippet because it would motivate them to open the content. If the viewer only accesses a few details of the meta description, the chances are high that they will look for other content which provides them with a reliable overview.
A meta-description is among the most important aspects of search engine optimization. It allows you to beat your competitors through lead creation to your page. Hence, it’s good to create captivating meta descriptions as much as possible.