Being the owner of a company is no small matter. You have to keep your focus on many different facets of your business at the same time. One such area is the promotion of your brand through the introduction of brand films. A brand film is different from a brand video. It is a stylised and curated piece of video content that is specifically made to inspire, entertain and educate potential customers to the advantages and utilities of your brand.
If your brand film is to work out smoothly, you need to engage a company whose services include video production in Melbourne or corporate video production in Melbourne. You need to keep in mind that you have to select a video production company that has renowned brand films under its belt already. It would not be a good idea to start with a company that has no experience, no matter how cheap their services are.
Not Just An Advertisement
The true purpose of a brand film is to take the consumer on a grand tour of your brand so that there is increased loyalty and trust among potential and existing customers of your product. If a brand video production is done in the right way, your customers will feel a deep connection with your brand and also identify with its values. There are lots of video production companies in Melbourne that can shoot a great brand film for your company. Neither is a brand film an advertisement nor is it promotional in nature. The purpose of a brand film is to garner loyalty and trust amongst the public.
How Is A Brand Film Done?
The ultimate purpose of a brand film is the building of trust and loyalty between your brand and your customers. The why and the how are simple. Brand films give you an inside sneak peek into the workings of the company. The work ethos of your company may concur with that of your customers, who will identify with the brand on a more personal level now. Additionally, a brand film goes on to engage, educate and also produce the required emotion of trust or want in the customer.
Creating Inspiring Videos
One of the fastest ways to get a customer’s attention is through pre-interviews with your employees and most companies prefer this route. It allows for the brand film shooting company an updated look and feel of how things are and how they are supposed to be. If you want to rise above the average brand film, you have to make really inspiring videos. Your company’s values, how it was created, as well as emotional stories of people affected by your company’s success all, serve as great material for brand films. For example, you could have a PowerPoint presentation to show increased sales, but it is special to hear it from one of the cash counter people who has a smile on her face that reflects the high sales figures of the day.
How Does A Brand Film Work?
Trust Building:
Companies that make brand films know that they have to create a unique film that reflects the inherent characteristics of the company or business in question while telling a story that resonates with the audience. Brand films are professionally shot videos that evoke certain emotions in the people who watch them. It can urge them to take action, or even buy a particular product from the company in question.
The Brand Story:
When you give your audience an inside look at your facilities or office, you are showing them where their business is being handled and by whom. If you can get the video to be empathetic, emotional and inspiring, proper attention has to be devoted to crafting the brand story. Openness is equated to honesty, so one important tip is to be true to the story always.
Leaving The Audience Thirsty
This is one of the less-known tricks of a brand film. When you shoot a brand film, you do so by telling a story and get to earn the viewer’s trust. The more they trust you, the bigger will be the demand for more information. This curiosity is very good for your brand as it gives you free publicity. Again, as much as the audience will connect with you, the more loyal they will be to your company. With increased loyalty, you have dedicated customers who are itching for the next release from your company with bated breath.
Brand Values
A brand film can empower your company to underscore its primary values, those that are inflexible and come with the territory. The brand film has to show the company’s values, only then will people know about you and your product or service. If you are firm with company values, you can expect long term success as long as you stick to the ethos of your organisation.
What Your Brand Film Should Include
With a brand film, you have a 2-5 minute video that is essentially the voice of the narrator who conveys to the audience about the kind of company you are. In this kind of video, you would do well to show the inner workings of your company along with the different cultures and traditions that coexist together in the work environment. The voice of the brand film has to be that of the company, whether it is a CEO or a narrator does not matter much as long as the word gets across.
Conclusion
With the world embracing digitalisation and online content at a rapid pace, there is a nascent market, yet untapped, which is the making of brand films. When you hire a professional company to do the brand film, it will look more like an intimate video than a hastily put together advertisement. There is no denying that brand films have a very bright future in the wake of the technological boom that we are currently experiencing. If you want a glitch-free and moving brand film, consider hiring the services of a video production company in Melbourne.
