The battle between Facebook and Instagram is still not over, and this is especially true when it comes to social media advertising. Marketers are not sure which platform to deal with to get the best return on investment, and once you start factoring the power and reach of social media influencers, then it really starts to get interesting.
The most effective way of utilizing social media channels nowadays is through digital companies. Facebook and Instagram are two of the newest social media sites that allow both individuals and businesses to enhance consumers’ interactions. Instagram is gaining more followers than Facebook due to its outstanding functionality.
With more users on social media platforms like IG and FB, it’s now an all all battle for fame, success and going viral. For this reason and many more, all types of users on the platform are looking to get more followers, no matter what it takes.
As we continue to discuss the topic of social media and user reach, have you thought about which platform to use for social media best suits your business objectives? The crazy thing is, it doesn’t matter what platform you prefer, or even the industry you are — there are more than enough opportunities in each.
The good news is, no matter what platform you prefer most, you are in the right place. This article can find the most beneficial reasons to use these platforms to grow any business and have a meaningful consumer experience.
Social Platform by Algorithms
When looking at Instagram and Facebook side by side, one of the first things we need to look at is the algorithm of each platform, and what makes some content be found and ranked over others. You can see a quick summary of each below.
- Each post can tell you how many hearts are on it.
- posts relevant to the user’s genres
- Engaging accounts are ranked higher in the user’s feed.
- A higher ranking is given to more recent posts.
- Profile searches. Regularly searched-for accounts are ranked higher.
- Direct shares. Posts shared directly by users are ranked higher, and those who receive the shared posts get a boost for their posts.
- Time spent on post. An individual’s actual attention to a post (not scrolling).
- A person, whom the user personally knows, is ranked higher than brands. This is important because it means posts from brands get demoted.
- In time, how many likes, comments, and shares the post gets.
- Posts with visuals rank higher, and posts with only text do not.
- Posts that actively solicit views, downloads, feedback, votes, or tags earn a lower rating.
- Promotional posts. Posts seeking to convince people to purchase a brand or enter a contest are ousted. Also, Facebook compares the text to established commercials and demotes unofficial advertising.
Facebook and Instagram Marketing Methods
Just like all websites and platforms online, many are similar in concept, but offer different marketing tactics. Even with Instagram being owned by Facebook, there are still many differences between paid and organic advertising on each social media platform.
Facebook Organic Reach
Well, to the detriment of advertisers and small business people, Facebook’s organic presence is either non-existent or non-existent as defined by its early days.
However, even with a diminishing organic reach, Facebook continues to be one of the best ways to put content out there, while also building a powerful message and brand in the process. This is often done through Fan Pages and paid advertising — which offers some amazing demographic targeting options.
Instagram Organic Reach
Instagram has a larger organic presence than Facebook and is largely powered by #tags and interaction. According to the experiences posted by most Instagram users in various public forums, organic reach skyrockets until an Instagram account crosses 500-1K+ followers.
Instagram, on either side, facilitates participation and reactions through high-quality images and videos. Instagram users spend 45 percent more time there than on Facebook, which has a larger proportion of female users.
And if you are doing any type of video content creation or advertising, you should also consider your options with YouTube as well. Once you find a winning ad copy that continually works well on Facebook and Instagram, you may want to replicate that campaign on YouTube as well. To learn more about the differences and similarities between YouTube and Instagram, be sure to research the advertising pages for each.
Instagram social media is another inevitable reality for companies these days! This platform is better for digital selling, engagement, and brand recognition. Having an influencer to support your company, on the other hand, can propel you to the top.
Facebook attempts to emphasize personal experiences and the exchange of information with people you meet. As a result, 40% of Facebook users dislike connecting with corporations and want more personal interactions.
Facebook, on either end, tends to be the best forum for reaching out to older age demographics, as long as paying ads are used. It’s also worth mentioning that Facebook makes it easy to direct people to third-party websites, such as an online shop.
In addition to forbidding links from being exchanged in posts and comments, external links can be found only in your bio; the extra measures required to access your account, in turn, make it harder for you to advertise.
While Facebook and Instagram are two of the most well-known and successful social media platforms of our time, the ways in which audiences will engage with content can vary differently. Facebook is more about community and text, while Instagram is more general audience and is photo and video focused.
Facebook should not replace Instagram, and Instagram should not replace Facebook, and the two should not be confused. The right smart businessperson must consider which social media network will work best for their system, taking demographics, content, niche, and priorities into account. And if you put in the time and effort to do any research, you will find that many people have become successful and famous off both social platforms.
No matter what social platform you personally prefer to use and browse, all audience are different. And this means you will need to cater to your audiences on both platforms. When doing so, make sure your content is always original and provides the most value possible.
Stick to these winning methods and always have a solid social media marketing strategy in place, and there’s no reason why you won’t continue to find success with both Instagram and Facebook in the days, months and years to come.