Product Discovery: What Is It And Why Is It Important

No matter how easy to use or how visually appealing your product is, if it doesn’t offer any real value to the end user, it’s unlikely to stand out among the many options available on the market. With users increasingly engaged in digital platforms, it is essential to develop products that solve real problems in the daily lives of users.


That’s why it’s critical that the product you create has great utility and not just usability – and that’s where Product Discovery comes in to fill in the gaps.


Currently, one can find product teams that focus solely on usability and lean methodologies and thus work under false assumptions about user requirements. In this scenario, the chance of making mistakes increases: only when the product or feature goes live did they discover its redundancy, or that they were solving the wrong problem.


In this way, product discovery as a central process in formulating new product ideas, teams can create exactly what the user wants and needs. In general terms, a Product Discovery workshop aims to:


  1. Find and document the issues users are currently experiencing (through interviews or surveys);


  1. Explore the problem before finding solutions — the more time you spend understanding the problem, the more effective your solutions will be.


  1. Validate team ideals;


  1. Identify which products and/or features will be most useful to meet customer needs;
  2. Help the team to develop better and useful products and tools for users.


What is Product Discovery?


Product discovery is known as the process of determining the market need for your product idea. In other words, it is an in-depth study of the product that answers the question ‘what should we build today?’ Although it is a fundamental part of generating ideas, the Product Discovery process is sometimes not executed during project development.


How important is it?


A Product Discovery is great for guiding which business opportunities seem most interesting to explore. The process consists of using techniques, structures and tools that serve to discover signs, indications, and evidence that will help the Product Manager to make decisions, confront assumptions and test hypotheses.


Who should be involved in product discovery?


The development of a Product Discovery should be a collaborative effort, that is, of the entire product and design team.


There are, however, people who will be fundamental pieces in the entire structuring of the process, they are:


  • The Product Owner, who will be responsible for the product roadmap, and overall project direction;


  • Specific product managers and designers who will help manage the product, frontend studio and/or features born out of Product Discovery;


  • Professionals from other areas of the business such as sales and marketing, to have an overview of users’ needs.


What makes for a decent answer for the issue?

Client stories and profiles can likewise give you understanding into the elements and capacities your objective market most needs to address. By zeroing in on the issue you are tackling, you can track down numerous ways of settling it. Along these lines, you really want to consider how you will tell which arrangement will help your future clients the most.


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