Streamline Your Marketing Efforts with the Best Marketing Automation Tools

Marketing Automation Tools

In the world you are in today, you want your marketing teams to send personalized messages to customers in real time and deliver customer journeys, but they don’t know how to do it. With the huge inclination to sell your product through digital channels, scheduling precision marketing at scale can take a lot of time.

Luckily! For us, many tools exist to make marketing automation systems much easier. The HCL Unica, a marketing automation tool, stands out among the various available tools. It covers email marketing and enables messaging on mobile, in-app, and at the point of sale (POS).

Need for Marketing Automation Solutions

The marketing automation system helps you target leads that are more likely to convert, decrease marketing overheads, improve the customer experience, and overcome many other challenges in a much simpler way. According to a February 2023 global survey among marketing decision-makers, 63% used marketing automation tools.

An automated marketing system uses software to run campaigns, communicate with leads, and send them to a sales team. By automating repetitive tasks, it relieves you of manual work, saving both time and money.

A marketing automation tool handles various tasks, such as:

  • Audience targeting and Segmentation.
  • Leveraging data-driven analytics to draw and optimize marketing strategies.
  • Automating selling and cross-selling activities to enhance customer engagement.
  • Employing automation to generate, nurture, and score leads, streamlining the lead management process.
  • Utilizing A/B testing to compare elements such as headlines, copy, images, or offers, determining the most effective marketing strategies.
  • Executing customer loyalty programs seamlessly to foster customer retention and brand loyalty.

How Does a Marketing Automation Tool  Retain Your Customers?

Attracting and keeping customers is crucial for any business. The marketing automation tool is vital in nurturing customer relationships and achieving this goal. Here are three ways this tool facilitates maintaining a healthy customer connection:

1.Fast Service

Potential customers want quick answers to their questions about the products and services. Marketing automation systems manage leads and prioritize such tasks first.

2.Delivers Relevant Information

Marketing automation tools use data insights to highlight and customize the most appropriate content for the customers.

3.Seamless Experience

The marketing automation tool will help you provide a consistent client experience across many digital channels.

Key Benefits of Marketing Automation Tool for Time Savings

An automated marketing system offers several key benefits that can significantly save time for marketing teams.

  • Automated Campaign Execution: Marketing automation solutions allows marketers to set up and schedule campaigns in advance, eliminating the need for manual intervention.
  • Streamlined Lead Management: With a marketing automation tool, leads can be automatically captured, segmented, and scored based on predefined criteria. It simplifies the lead management process and encourages sales teams to focus on promising prospects, saving time and resources.
  • Automated Email Marketing: The marketing automation system handles the email marketing process, from email list segmentation to sending follow-ups based on user interactions. It saves time by automating email campaign creation, scheduling, and tracking.
  • Social Media Management: A marketing automation tool enables marketers to plan, schedule, and publish social media posts across multiple platforms in advance. It maintains a consistent online presence and reduces the time spent on daily social media tasks.
  • Automated Reporting and Analytics: An automated marketing system provides real-time data on campaign performance, user engagement, and conversions. Automated reporting saves time by eliminating the need for manual data collection and analysis.
  • Automated Customer Segmentation: A marketing automation tool can segment customers based on various attributes and behaviors, allowing for targeted and personalized marketing efforts. This automation streamlines identifying high-value customers and tailoring offers to their needs.

Explore HCL Unica V12.1- Delivering Precision Marketing At Scale

With an automated marketing system, you can reach your audiences directly and have more data points and customers. HCL Unica V12.1 is a marketing automation tool that can collect, consolidate, trigger behaviors, and take the next best action based on this data in real time.

HCL Unica V12.1 empowers personalized communication by delivering context-specific messages across multiple audiences. Leveraging in-session data, it crafts tailored customer journeys at any point in the life cycle. The platform enables seamless messaging through diverse channels. Using advanced algorithms, HCL Unica ensures automated and highly targeted communication streams across all digital channels.

The user interface is fantastic! It is easy to use! Unica is open and cloud-native, allowing you to leverage the data with your other MarTech and third-party investments. You can leverage insight data to replay and visualize the exact sessions with each customer. Experience the new Unica v12.1 integrated cloud native marketing platform today.

Top features include:

  • Personalized engagements
  • Built-in SMS, Push, and WhatsApp templates for perfect marketing
  • Easily deployed on the cloud


Let’s do marketing more smartly! Marketing automation tools provide a range of marketing capabilities to make it easier for your teams to deliver and manage meaningful customer engagement. You can quickly build automated campaigns, connect with your customers, and collect the correct data for insightful analysis.