Freelancing has become a viable career option for millions of people around the globe. However, most freelancers face several challenges associated with running a successful freelance business. For example, as a business owner, you may need to network more on your social media platforms or require a project management software, like Hectic™, to keep you organized.
However, here are five tips to help you succeed in the freelance marketplace.
1. Use Project Management Software
Project management software helps you track tasks, schedules, and projects and ensures you and your team stay on track. This software allows you to manage the activities of every department so that all tasks are completed on time.
A marketing freelancer needs a project management software to stay informed about their projects and identify the time a task takes to understand the team’s functionality.
2. Network on Social Media
You need to become aggressive when marketing your skills as a marketing freelancer. You need to create a powerful and professional social media presence. Ideally, your portfolio needs to be visible across all social media channels.
Connect with other freelancers and prospects to build lasting relationships. This will help you get new clients and increase your chances of landing projects. Post quality content often and maintain professionalism even when answering clients’ questions.
However, it’s critical to make sure you’re using social media to promote yourself effectively. This may involve utilizing hashtags on Twitter to attract other professionals with whom you can network or geotagging Instagram images to attract clients or consumers from certain places. The most important thing is to update frequently and with high-quality information.
3. Create a Blog to Enhance Brand Awareness
Marketing freelancers need to display their message before the right audience. Creating your blog lets you zero in on your core target market and optimize your content for maximum impact. Even guest posting on established blogs can boost brand awareness.
Blogging is the ideal platform for marketing freelancers to address their potential client’s pain points and offer valuable content that may push them to engage further with your blog. Consider your blog to be a two-way conversation with your readers by:
- Identify the purpose of each post.
- You may aim to enlighten, engage, and entertain your audience by giving useful suggestions and recommendations.
- Remember to add a strong call to action — a place where interested readers may go to learn more.
In addition, blogging can open the door for email marketing when readers subscribe to get more content from you. With email marketing, selling your services becomes easy.
4. Send cold emails
You may use part of your free time as a marketing freelancer to send cold emails. All you need are the emails of potential clients to send them out. You can send between 20 to 50 emails every day, which is completely free and doesn’t take up much of your time.
Your emails should be about your goods or services, and you should expect roughly five responses out of 50 contacts. This method takes patience, but it may help you expand your customer base over time since it is a great sales pitch.
5. Request Referrals and Reviews from Existing Clients
Support for your business might come from unexpected places to spread the word. Friends, family, and previous coworkers should not be overlooked. They may not be interested in your service, but they could be willing to help you spread the word with a bit of persuasion.
Word of mouth marketing is among the most effective marketing strategies freelance marketers can benefit from. Ask colleagues, friends, and existing clients to provide referrals and leave reviews about your business.
Reviews and referrals build trust and bring your business legitimate and trustworthy. Once you get a referral, tailor your pitch to match the needs of every prospective client. A customized pitch should prove that you are the best fit for the task and allow you to stand out from your competition.
There are many ways you can market your business these days. But now that you are well equipped with the top five tips to help you run your freelance business effectively, what’s holding you back? Try out some of them and see if they yield tangible results.