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Toxic Backlinks And How They Impact Your Website’s Ranking?

Link building is vital for SEO in Dubai, but are there any do’s and don’ts to link building? Sure, there are.

Link building requires patience and consistency. Sometimes, websites acquire unnatural backlinks to speed up their ranking growth. Needless to say, Google doesn’t approve of it.

Google has spam policies that everyone can study on their developer’s website. Among those is the toxic backlinks policy, and we will go through it in this blog and how it impacts your SEO.

What Are Toxic Backlinks?

Google’s webmaster guidelines prohibit acquiring links through a link plan. It means that backlinks built to manipulate Google’s algorithm or a website’s ranking in SERPs are considered spammy by Google.

In other words, Google likes those backlinks that a site offers you solely due to its content quality without any effort on your part, and vice versa. Yes, we know it goes against what SEO experts use as the basic link-building strategy.

But hold on, there is more to it. Google uses the word “manipulate” which leaves us with an important question. What is the definition of a manipulative link?

Here we have tried to define manipulative links by mentioning some of their qualities.

1- This is the classic, one of the oldest, and the absolute favorite of spammers — a backlink on a website that someone set up only to give out links.

2- Backlinks from a blog/article, which is relevant to where it links but the whole website isn’t.

3- Backlinks from pages not indexed by Google

4- Another classic one. Links placed strategically in blog comments (Google hates it)

5- Links concealed in a site’s footer

6- Links present on each page of a site

How Toxic Backlinks Affect Your Site’s Ranking?

1- Your Site Gets A Manual Action for Suspected Links

Google’s webspam team analyzes websites’ backlinks and takes manual action against them if they find a lot of spam.

Google does so when its team finds that a site’s pages don’t comply with its webmaster guidelines. These manual reviews aim at pages that try to manipulate the search index.

As time passed, Google made its algorithms more effective at spotting spam, so they reduced their manual actions. However, it can still happen to your site if you use tons of spammy links regularly.

2- You Get An Algorithmic Penalty

Okay, so Google has this filter called the Penguin, whose duty is to hunt for sites with unnatural backlinks alongside its human web search team.

The penguin filter detects a lot of bad links on your site and decides to penalize it. The thing to worry about is that it doesn’t notify you before doing that.

It will just adjust your rankings. It means a site was ranking high due to its strong backlink profile. One day penguin finds out that most of its links are toxic links. It will then lowers its rankings as a punishment.

If you suffer from this punishment, you can’t submit a review request to alleviate an algorithmic penalty.

With that said, Google commonly publicly announces updates to its algorithms. Expert digital marketing companies can help you get this penalty removed, as they have experience doing so for other clients.

Organic Changes

If your site is penalized by the Google algorithm, you will see a sudden dip in traffic and organic visibility. This decline can be spread on your entire site or limited to a group of pages or website sections based on the extent of the spammy links.

Now, what is the antidote to an algorithmic filter?

1- Stop using SEO strategies that caused the problem

2- Find the links that you think are the culprit and disavow them

Chances are you won’t get your previous rankings back even after taking these steps, but they will help your site get up and running in terms of SEO.

Then, you need to acquire links from high-domain authority websites to recover your position.

3- Google Overlooks Your Backlinks, And They Don’t Make Your Pages Rank Higher

It is the lightest action Google takes these days. As its algorithm uses artificial intelligence and machine learning to rank sites, it has become much more effective than it used to be 5 or 6 years back.

It means that the algorithm recognizes unnatural or spammy links earlier and ignores them while deciding the positions of pages for a specific query.

So, you don’t get a penalty. But is it harmless?

No, you are wasting your time, money, and energy to build those links, which have zero impact on rankings.

Furthermore, if google notices lots of toxic links for your site, they may decide to take manual action against you.

Google even ignores all backlinks from sites that seem habitual at giving out spammy links. It means you don’t need to disavow them until you excessively build unnatural links.

Bottom Line

If SEO is the road to your business’s sustainable growth, then toxic links are the roadblocks that can cause accidents with long-term injuries to your rankings. Prevention is always better than cure.

Regular backlink audits are the solution to this issue. We recommend you consult a digital marketing company in Dubai to audit your pages for unnatural or spammy links.


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