A recent study found that nine out of ten countries that are the most interested in ad blockers were located in Europe, except for Canada. Interestingly, the study excluded China and Hong Kong, two countries that have high rates of ad blocker use. Ads can be annoying and interrupt your experience on websites for several reasons.
People who don’t want to see ads
According to a new survey, most people do not want to see ads. However, this does not mean that they have no interest in them. Almost four out of 10 respondents said they would like to see ads that offer discounts and special deals. A similar number would like ads that are entertaining or humorous.
People who are overwhelmed by intrusive ads
Most Internet users are exposed to ads daily. Unfortunately, they are getting more intrusive and embarrassing. As a result, it is important for marketers to differentiate between intrusive and non-intrusive advertising. Intrusive ads pop up without notice, open up in new windows, or play videos at inopportune times. They often turn users off from the product or service that they were browsing. In fact, 73% of people disapprove of popup ads.
Fortunately, there are reasonable solutions to this problem. Many people use ad blockers and privacy-enabled browsers that block ads on a website. Others opt to enable listing on their browsers or pay for a paid subscription to certain websites. While these solutions are less than ideal, they are still a viable option for people who are overwhelmed by intrusive ads.
These ads can have negative effects on people’s mental health. They can reinforce feelings of isolation and exclusion. For example, they may appear on a computer shared with a family member who is not accepting of people who are different from them. The worry is just another thing that adds to the stress and frustration.
People who don’t want to see ads but don’t want to support websites that provide excellent content
Despite the popularity of ad-blocking software, people aren’t satisfied with the quality of their ad experiences. The vast majority of respondents say that ads are increasingly intrusive. Seventy-nine percent say they feel tracked by retargeted ads. They want advertisements to be less intrusive and stop interrupting their browsing experience.