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Warning: These Signs Show that Your Website is Outdated

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The importance of having a proper website for a business has skyrocketed in recent years. Now, a company that doesn’t have a website is missing out on leads. The reason? They are not untapping the major potentials and prospects the online world has for them.

With most people now using the internet for various purposes, including shopping, not having a website means the internet users don’t even know about your brand. So, it’s imperative that you consult a web design firm in New York to have an appealing website

The ordeal doesn’t end once you have a website. It needs to be maintained and upgraded constantly. An outdated website will serve no purpose. As a matter of fact, it will only be a burden on you. How to know if your website is outdated? Here are some signs that show your website needs to be upgraded:

A Heavy Structure

This is a problem faced by large-scale organizations offering different products and/or services. They have a separate page dedicated to each of their service or product ranges. Resultantly, the website becomes bulkier and difficult to navigate. And not to forget, it can be slow as well.

All these things are a big NO if you want the user to stay at your website. In such a situation, you need to improve the structure of your website. It should be designed to give users a hassle-free experience. If this isn’t the case, they won’t take long before moving to other options. Consequently, the bounce rate will increase.

Here’s what you can do to improve the user experience of your website:

  • Categorize similar products/services. Each category must have a proper title that shouldn’t confuse users. By merely looking at the title of the category, they should know what they’ll find there.
  • Use sticky navbars. This allows users to reach any page of the website easily, without having to make too many taps/clicks
  • Use mega menus. They make for a perfect choice when there’s a lot of content that needs to be divided into multiple columns.
  • Opt for vertical navigation. It should be visible even if the user is scrolling the page.
  • Keep navigation simple. The easier it is for users, the better retention leading to conversion rate.

Keyword Stuffed Content

A few years back, many people adopted this practice of writing SEO stuffed content. Every line of the content was filled with keywords. So, much that it was difficult to comprehend what’s written. This practice may have worked in the past, but holds zero value now.

Of course, keywords matter, but stuffing doesn’t. You need to work hard to incorporate them into the content strategically. The content should look organic. If it’s stuffed with keywords, Google won’t rank your website. Such is the importance of quality content.

The idea is to capture the interest of the reader, not the search engine. If your content provides value to users, Google will automatically like it. So, write unique titles, descriptions, and content. Use keyword where it fits naturally.

Not Having a Mobile-Friendly Website

It’s hard to find a person in today’s times without a smartphone. Whether you are on a bus, train, concert, park, restaurant or anywhere else, you will find a lot of people around you surfing their phones. The reason can be anything – using social media, writing an e-mail, shopping, work, etc. But the takeaway here is that catering to these users is important.

And for this, you need to have a mobile-friendly website.  If your website isn’t easily navigable on smartphones, you’re missing out on a lot of leads. The user won’t bother waiting for your mobile to load completely and find their way to different pages on a small screen. They’ll simply abandon it as they have a lot of other options at their disposal.

So, having a mobile-friendly website is imperative. And so is doing SEO in this regard. Google doesn’t rank those websites that do not cater to mobile users. So, there’s that – another reason why you must consider them when getting your website designed. Don’t forget to take inputs from a Reputable SEO Agency when doing so. They can review the design and suggest changes for better search engine optimization.

Final Thoughts

In all, it’s important that you keep your website up to date and maintained. Not doing so is only going to hurt your business, both in the short and long term. So, contact a professional web design agency. They’ll conduct a thorough audit of your existing website and recommend changes that are required for its upgrade. Once you give them a green signal, they will make your business’s website up to date.

 

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