Branding is crucial for a company, and it is seen in how the company serves customers and acts, what values it shares, and how it reflects such values. Having a strong brand helps a business stand out in the marketplace, which enables it to raise awareness, increase sales, and provide better customer services. Professionals can also develop personal branding to showcase their skills, goals, and expertise. With the current digital world, having a personal brand is a necessity.
What Personal Branding Entails
Personal branding involves the intentional effort of crafting and influencing the public’s perception of a person. This is done by promoting the individual as an authority in their industry, setting them apart from the competition in their sector, and increasing and enhancing their credibility.
Ways to Develop a Personal Brand
- Know Who You Are
To build a personal brand, you will need to reflect your professional and personal identity effectively. You can know who you are by developing a list of both your strengths and weaknesses. You may also ask your family and people who know you well to describe you.
- Know Your Audience
Before creating your personal brand, you have to identify who you want to reach. This will make it easier for you to create your story, since you will know what kind of story will relate to your particular audience.
- Understand Your Industry
You must research your industry and have a list of thought leaders in the sector. Follow people in your field who are successful, get to know what they are doing, and then strive to do better.
You should consider building a vast network of professionals by connecting and interacting with thought leaders and peers in your industry. You can do this by attending both informal and formal events.
- Know Your Niche
Personal branding reflects who you are now and who you want to be in the future. Knowing your competencies and current skills will help you determine how they relate to the industry you want to join. This will also help you identify areas that need improvement and which skills make you stand out.
- Incorporate Informational Interviews
Informational interviews are critical, since they help you learn about what you need to get into a particular profession. You also share something about yourself, which could open more opportunities for you in the future.
- Create an Elevator Pitch
You should always have an elevator pitch, which takes about 30 seconds to describe who you are. This makes it easy to explain what you currently do and where you want to go with your career.
- Ask For Endorsements
You can ask your managers and colleagues to endorse you, as this is the easiest way to create your personal brand. You can do this through LinkedIn.
- Have an Online Presence
The most important part of personal branding is having an engaging online presence that will attract coworkers and hiring managers, among others, even if you are not looking for a job.
Your reputation is extremely important in creating a personal brand. While starting out, it is easier to manage your reputation. However, when you grow or have a bigger company, you might consider hiring a professional reputation management company like Status Labs to advise you. A reputation management company can help improve conflict resolution, polish your (business’) image, and increase profits. The company will also enable you to suppress negative search results and leave only impressive information regarding your expertise. A reputation management expert will help you respond quickly to negative comments and reviews, which, if not handled soon, could escalate and make things much worse.
About Status Labs
Status Labs was established to help institutions, individuals, and businesses improve their online reputations through SEO, digital consulting, and PR strategies. The company offers in-depth assessments and innovative approaches that help clients realize their digital reputation goals. The company is headquartered in Austin, Texas, and it has more offices in Los Angeles, London, New York, and São Paulo.