What Are the New Localization Trends In 2023?

The new year has just started, and it is the right time to plan out your localization strategy for the year 2023. The global business landscape has transformed a lot over the past few years. The advancements in the localization industry have made it mandatory for global brands to come up with more innovative localization strategies.

You can partner with a best language service provider that offers a professional localization solution for enterprises. Translation agencies are more aware of the global localization trends that would help you make result-driven localization strategies.

To make informed and future-ready decisions about your business localization, you should know what is going on in the global markets. Here are four major localization trends that are going to shape the way you will design your brand localization strategy.

4 Major Localization Trends In 2023

Global companies are improving their approaches and methods toward translation and localization project management. To prepare for your localization project in 2023, you need to keep a few major points in mind.

Linguistic supply chains focus on quality, work efficiency, and transparency

In the localization industry, quality has become the topmost priority of global brands. To achieve high-quality outcomes, companies have to improve their linguistic supply chains. From the accuracy of translated content to speed of delivery and transparency, everything matters for a seamless localization journey. For translation project management, companies have to partner with external LSPs, and translators to get their work done on time with the best quality.

The quality of your translations is directly linked with the work efficiency of translators and the transparency of your translation processes. It is found that businesses are highly likely to enhance translation speed and transparency when they have direct communication with their translators and language service provider.

Improving the linguistic supply chain methods and processes also has shown a positive correlation with translation quality. So, in 2023, companies prefer working directly with their localization partners to drive satisfactory outcomes.

Big data will be in high demand to make result-driven localization decisions

Using big data might seem like a big investment, but it surely has a positive impact on your ROI. In 2023, more companies will use data to plan a more effective localization strategy that will bring the maximum results. Spending on data helps you drive more sales and maintain consistent global growth. Moreover, compared to the profits that you would make, the cost you spend is quite low.

Data-driven localization also helps you keep your efforts directed toward your target customers’ core demands and expectations. It also reduces your chances of risks by making wrong decisions and helps you better understand the intricacies of your target market, so if you want to go smoothly and consistently with your localization strategy, it’s time to invest in data.

The use of AI algorithms will dominate the machine translations

The trend of machine translation is also increasing in the global marketplace. Machine translation is low-cost and significantly increases your translation speed. To make the most of your advanced technological tools, companies are investing in innovation and modern methods to approach their translations.

It seems like AI technology is going to dominate MT tools to maximize the accuracy and efficacy of translations. There will be increased use of AI technology throughout translation project management that would help translation complete their tasks in the fastest turnaround time. Freelancers also use a machine translation post-editing approach for managing a large number of translation projects simultaneously. AI technology will be in high demand this year for growing, and increasing localization needs more effectively. However, it is important to consider which type of content you are translating and whether or not machine tools would handle the highly sensitive and creative content.

The landscape for B2B localization will also transform

B2B organizations are quite different from B2C in terms of their markets, content marketing strategies, and other localization needs. It is important for B2B businesses to re-evaluate their localization strategies considering the changing industry landscape. You may need to conduct industry-specific market research because general market research might not help you achieve desirable results. What works for a company may not always work for another company. You can’t handle everything on your own, so it is recommended to partner with a local LSP to get a professional localization solution for enterprises. Technological tools can also help you with B2B localization strategy execution. For seamless and hassle-free localization, invest in the best localization management platform designed for B2B localization.

Summing Up!

It is high time for global enterprises to understand the significance of localization and how to do it correctly. You have to make clear localization goals and build a strategy considering the latest trends. Choosing the right technology is also going to play a major role in determining your localization project’s success. AI, machine translation, and TMS technology will dominate the localization industry this year.