Agile content marketing has to do with the ability to make big problems smaller, which breaks down to being flexible, innovative and adaptive.
A team can break things down into smaller sections allowing them to reassess and refine the problem producing incredible results.
According to a previously written article, the latest addition to the Agile family is the Content Management System and the Content-as-a-service platforms “replacing other descriptors like headless or decoupled”. However, it doesn’t mean you have to replace your CMS with an Agile CMS. Understanding Agile is crucial before making any decisions about replacements.
The History of Agile
Before explaining what Agile is, let’s first dive into its history.
Software Developers used the waterfall method long before the existence of Agile for project management. The project managers used to gather all information and create a spec doc, after which this information would go to the Developer.
After completion, the project is tested and maintained. That’s where Agile takes flight. Instead of launching one big project like before, the Developer creates the program in sections and works on it, after which they test and release the final program.
What is Agile Process?
The Agile process means building contents and data integration while running tests on those contents. AT this stage, things are constantly changing, which can sometimes be frustrating. It doesn’t matter if you know digital marketing; once you have a new interface to work with, you will face challenges.
The process will teach you functionality, wacky spacing, systematic symptoms and a lot more.
Agile in Content Management
Agile’s first marketing manifesto was published in 2012, and some values are core.
Responding to change by following a specific plan
Many mibor experiments over a larger bet
Validating learning above opinions
Flexible vs inflexible planning
The Upsides of Agile Development for a Team
There are various bright sides of Agile in Content Marketing. Below is a compiled list.
Focus is the central point
Prioritizing these days can be complicated. Agile makes this process easier by teaching you how to concentrate on your work and especially those from your team members.
Agile allows all stakeholders to come together and organize different projects to work on them in a specific time frame. When you complete one task, you then move on to the other one.
Fewer interruptions
Seeing that you organized most of your work, you will less likely be interrupted when doing them. The guidelines of the Agile CMS are written so that no other teammate can re-organize your work unless it’s damaging to the business.
However, if you have tasks that you have to do immediately, you can put them in what is called a sprint.
You can frequently test your tasks
You get a lot of time to test and read through analytics because you’re now producing in shorter time frames; this allows you to make critical changes before launching.
With the iterate, test, and learn the process of the Agile CMS, you’d think that it was made specifically for content marketing. Having an Agile Content Marketing team can help your team centered around quality content pieces that’ll achieve your marketing goals.
