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Why B2Core is the Best CRM for Your Brokerage

The success of an FX broker’s firm is highly dependent on a CRM solution. The use of broker CRM Forex software enables brokers to manage their IBs and other partners in addition to providing superior service to their customers. The best broker CRM systems function more like comprehensive brokerage management solutions, complete with back-office features, partner portals, and a trader’s room.

Analyze a variety of CRM systems to choose the one that best fits your currency trading needs, whatever those needs may be. Some brokerages may not require all of the bells and whistles included in the most complete and feature-rich CRMs available today. In this scenario, a solution that is less complex but still simple to operate and understand would probably be the best option to go with.

Must-Have Features

Let’s take a look at some of the features that an FX CRM absolutely needs to have:

  • Customer management

A CRM allows you to monitor your customers and their accounts in the manner that is suggested by the system’s name. This includes information regarding positions, account balances, and contact details, among other things. You will also be able to divide your customers into several groups using an efficient client management system, enabling you to tailor your services to each of those groups.

  • Compliance and KYC

In order to obtain a license to operate as an FX brokerage, you must adhere to very strict anti-money laundering (AML) and know your customer (KYC) guidelines. A CRM should have compliance modules designed to help you adhere to these guidelines. These modules should include onboarding options, customer risk profiling, account monitoring, and transaction reporting.

  • Partner management

If you want to grow your business, you will need to enlist the help of IBs and other partners. A CRM should make it easy for you to track your relationships with these partners and monitor their performance. The partner management features of a CRM system should also allow you to create different types of commissions and bonuses and enable you to see which partners are generating the most business.

  • Payment processing

A good CRM will also have a payment processing solution built into the system. This will allow you to easily accept deposits and withdrawals from your customers without using a third-party processor. The payment processing solution should also be able to handle multiple currencies and allow you to set up automated payments.

  • Trading Features

The trading features of a CRM system will vary depending on the type of brokerage that you are running. If you are a dealing desk broker, your CRM should have a dealing module that allows you to manage your quotes and orders. If you are an STP broker, your CRM should have an order management system (OMS) that will allow you to send your orders directly to your liquidity providers.

  • Reporting

A CRM should also have a reporting module that allows you to generate various reports, such as customer activity reports, partner performance reports, and financial reports. The available reports will depend on the type of data being tracked by the CRM system.

  • Customer support

A CRM system is only as good as the customer support that the vendor provides. When you are evaluating different CRM systems, be sure to find out what kind of customer support is available and how easy it is to get in touch with a customer support representative.

  • Communication monitoring

The capacity of a broker CRM system to keep tabs on communication is yet another advantageous function it possesses. Monitoring activities such as phone calls, emails, and messages sent over chat rooms can be accomplished using this tool. This information can be put to use to enhance the quality of the sales process or the customer service that you provide.

  • API

Using an API, or Application Programming Interface, you can link your CRM with several other software programs. This can be put to use to automate operations, such as the onboarding of new customers or the entering of data.

  • Sales funnels

A sales funnel is a visual representation of the various stages that a customer goes through when they are considering your product or service. A CRM system should have the ability to track customers as they move through the sales funnel and provide you with data that can be used to improve your conversion rates.

  • Lead management

A CRM system should also have lead management features that allow you to capture leads from a variety of sources, such as your website, social media, or email campaigns. Once a lead has been captured, you should be able to track their activity and decide when the time is right to reach out to them.

Best in the Business

B2Core is a leading CRM for brokers software that allows businesses of all sizes to operate more effectively. Customer, employee, and payment management are just a few of its services. It’s also the front end for traders, allowing them to trade quickly and access account information. If you want a CRM solution that is both broad in its capabilities and simple to use, B2Core fits the bill.

B2Core is an industry-leading solution that is tailor-made for your company’s demands. It is equally as popular with B2Broker’s current customers as it is with new clients searching for a trustworthy and effective solution. B2Core is a flexible and adaptable platform with numerous features, making it the best option for businesses of all sizes. B2Core’s new pack-based solution allows businesses to pick the ideal package for them without overpaying for features and services they don’t need.

There are several broker packages to select from, depending on the organization’s requirements. Some brokers may be happy with the Basic package, while others may want to upgrade to the Advanced or Enterprise levels.The B2Core packaged solution is ideal for users who want a highly responsive and adaptable product. It supports over 80 payment methods, allowing you to easily customize the solution to meet your unique demands.

B2Core is a versatile, high-performing CRM that outperforms other systems on the market. When you pick B2Core for your CRM needs, your system may be up and running in as little as seven days after signing your contract. That will be one decision you won’t regret making!