The first impressions last. You have probably heard this saying a few times in your life, or maybe you have experienced it yourself so you know it all too well. This is why most of us manage to look our best on first dates or job interviews to make an everlasting, good first impression. The same can be applied to products as well. Whatever you are selling, whether it is a product or a service, you want to make an impression that lasts so customers would want to buy your product. Your app, website, or product must all have a good and attractive design that can pique your customer’s interest and make them want to pay money to use it. So read on for reasons why a good design is crucial for having a successful product.
Make a Good First Impression
You want to make a strong first impression with your product which is why you need to focus on colors, images, and shapes. The first thing that catches the customer’s eyes about a product is the logo. The logo is how you stand out from your competition and allows customers to easily recognize it. However, many businesses don’t consider a good logo a priority and buy a pre-made one that doesn’t stand out or reflect who they are as a business. Customers make fast decisions while shopping and a good design can create a strong impression and influence them greatly. It is easier to believe that the quality of the product speaks for itself but the truth is that some people do judge a book by its cover or a product and website by its design. Simply put, if you want people to buy your product, then you need to attract them by creating an attractive design. To get compelling designs, some businesses may opt to use a 99designs contest or hire a freelance graphic designer. But an alternative to 99designs or finding a designer is to subscribe to an unlimited graphic design service.
Stand out from Your Competition
Your product isn’t the only one on the market. As a matter of fact, now with online shopping and services, the market has become more competitive than ever, and you need to be able to stand out from your competition. For this reason, you need to grow your market and give yourself a competitive advantage by crafting a UX design through Method that will allow you to stand out and be noticed by more customers. Don’t opt for generic designs that people have seen so many times that they just pass by. Go for something modern that will impress them enough so that they would want to buy it.
You can put yourself in the consumers’ shoes and go to the supermarket and take a look at different products. You will find yourself gravitating towards the ones with modern packaging and unique designs. Whether you are designing an app, website, or product, you need it to be noticed in a sea of other similar services and products available to customers. It is human nature that if something looks attractive then it must be the better option.
Create Brand Loyalty
Now more than ever, having a relationship with your customers has become one of the main factors in increasing your sales. It takes more than just engaging with them on social media to create brand loyalty. The best way to create a relationship with your customer is by using emotions. Can a good design create an emotional connection? Well, yes it can. A good designer will know how to use fonts, colors, and images to emotionally connect with customers. Using visuals that can reflect who you are as a brand, what you stand for, and your values will create a powerful emotional connection between you and your customers which will result in brand loyalty.
Increase Your Sale
We know that this one is a no-brainer and it is probably why you are here in the first place. However, we can’t stress enough how important good design is to increase your sales. In addition to that, it can also improve your company’s value. A design can help you achieve all of that because it makes you seem trustworthy and gives you staying power. Do you remember MySpace? You probably haven’t heard this name in a while. Although it was the first and most popular social media platform, MySpace failed to compete against other platforms like Facebook and Twitter because of its unattractive design. Other social media platforms made an impact and crushed their competition simply by having a better design.
You can grow your business with a good design. People tend to make fast decisions and if a product fails to make an impression then they will not even consider it. You need to make design a priority in order to attract more customers and make more sales. You need to be memorable so people keep coming back and using your product or service. Make a strong first impression and let your product’s design speak for itself.