Difference Between A Digital Marketing Agency and A Social Media Agency

We live in a world where the internet has kept us closer to our favorite brands. Companies these days cannot sustain in the long run if they do not have any digital presence.

Going digital has been one of the significant marketing schemes of different companies. Digital marketing agencies, like Notionhive gained immense popularity.

There are many social media agencies as well that provide service on social media marketing. But, what is the difference between a digital marketing agency and a social media agency?

The Key Difference Between Digital Marketing Agency and Social Media Agency

Digital marketing refers to promotion through any form of digital platform. This includes websites, social media (Facebook, Twitter, Instagram, Snapchat, Reddit etc.), SEO, and many other forms of promotional campaigns.

As you can see, social media is a part of digital marketing. Just like that, social media agencies are a subset of a digital marketing agency. Therefore, social media agencies are a part of a digital marketing agency that focuses on a company’s social media presence and works on a very narrow spectrum.

Digital marketing agencies provide a wide array of support from website development, email marketing, SEO, PPC, etc. to social media planning and execution. As a result, companies require a relatively high budget to retain and get facilitated by digital marketing agencies.

Companies can get the support of the entire marketing mix through these agencies. Digital marketing agencies are the best option to go to if you are looking for a broad area of support in the digital world.

On the other hand, social media agencies provide facilities for companies to market themselves to clients of only social media platforms. Their marketing strategies and plans are more focused on social media only.

However, companies with big and concentrated budgets can seek assistance from these agencies. If your business is largely focused on social media campaigns and ads, letting a specialized agency conduct your marketing activities could become a very fruitful decision.

Services Offered by Digital Marketing Agency

There are several services that a digital marketing agency offers. These facilities make them distinct from a social media agency. Among them, here are the 3 most crucial ones:

Search Engine Optimization (SEO)

The top of all digital marketing agency services is SEO. Safari SEO Melbourne advises that the responsibility of an SEO company is to optimize all of your online content so that they are easily discoverable by different search engines. It is essential as SEO ensures that your website and other online contents show up in front of viewers.

Search Engine Marketing (SEM)

SEM means paying a search engine so that your content appears on top of every search. It is related to pay per click (PPC) and choosing keywords that internet users usually search with. Therefore, it requires an expert suggestion and aid to figure out SEM tools and keywords.

Integrated online marketing strategies

One of the key features of digital marketing agencies is integrating your overall online marketing instead of uncoordinated approaches. You can ensure more reach and communication with the target customer in this way.

Services Offered by Social Media Agency

Among the several services, here are 3 essential facilities provided by a social media agency:

Channel-specific services

There are several social media sites, and each is unique to one another. Social media agencies will assist you in selecting and using a network that will be most suitable for your business.

Content creation

It is inevitable to post and share up-to-date and creative content in social media. Clients, customers, and competition will require you to upload engaging, encouraging, lucrative, graphical, and attractive content.

These agencies will help you to create contents that are trendy and crafty in their look. Social media agencies will also assist you in figuring out the perfect time, process, and strategy to publish your content in the virtual world.

Research and analysis

First and foremost, it is crucial to research and analyze the demands of your clients. Secondly, you must keep an eye over your competition in the market and virtual media. Lastly, you will definitely want to know which influencer can give you the highest boost in social media promotion.

Social media agencies will conduct all this researches on behalf of you. Moreover, they will assist you in different tools and procedures to research and execute the maximum possible outcome from your content.


If you are doubtful in which service to avail, understanding the difference between a digital marketing agency and a social media agency should give you a lot of incites. You just have to choose whether you want a specialized service through social media agency or an all-in-one option with a digital marketing agency.



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